DIRECTOR GENERAL EGTA
Television has been declared dead many times. Yet, international research on the many parameters that measure the success of a medium, shows that television, through its unequalled capacity to transform and adapt to the digital environment that is now ours, is proving extremely resilient even after a decade of disruption. It also demonstrates that when encompassing all forms of professionally produced premium content regardless of the screens or platforms they are watched on, TV is actually thriving.
Because it feeds itself on all that is shiny and new as well as on the big numbers from the ever-growing online giants such as Facebook and Google, the press and the advertising industry at large may have been premature in disregarding the figures that really count, at comparing apples with pears and at plotting the burial of a very much alive Total Video industry.
egta (association of television and radio sales houses), with the backing of the Global TV Group, is happy to present the real facts and data behind television’s success across many countries and to sketch the promise of a bright future. This presentation aims at restoring some truths and at inviting the audience to think twice when assigning budgets to a campaign.
A European overview of TV’s good health
Katty Roberfroid, ředitelka společnosti Egta, přináší pohled na stav evropské televize v přednášce A European overview of TV’s good health.
Prezentace zde.