Author: Lenka Hrivnáková

EGTABITE 241: HERE IS WHY THE FUTURE OF TV IS BRIGHT

14. 12. 2018 As the holiday season approaches and the year comes to an end, we are shamelessly putting the spotlight on ourselves. This week’s egtabite features our New York study trip and International TV Sales Directors’ Meeting which took place early November this year. The senior management from egta’s membership and colleagues from around the globe gathered… Continue reading EGTABITE 241: HERE IS WHY THE FUTURE OF TV IS BRIGHT Více informací

AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD

27. 8. 2018 Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the… Continue reading AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD Více informací

WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING

17. 7. 2018 You’ve probably already encountered the so-called Red Button, which sometimes appears on the TV screen and disappears again. But what is it and how does it work? HbbTV stands for hybrid broadcasting and has been a standard of the European Telecommunications Standards Institute since 2010. It adds an interactive superstructure to traditional TV broadcasting. In our… Continue reading WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING Více informací

CREATIVITY IN ADVERTISING: WHEN IT WORKS AND WHEN IT DOESN’T

9. 3. 2018 Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that measures perceived creativity along five… Continue reading CREATIVITY IN ADVERTISING: WHEN IT WORKS AND WHEN IT DOESN’T Více informací

ADVERTISING ON TV GETS MORE ATTENTION THAN ON YT OR FB

6. 2. 2018 This is based on research that has found a correlation between the attention paid to advertising and its impact on the sale of goods. Attention paid to watching advertising on TV, YouTube and Facebook is still highest for TV, research by Australian professor Karen Nelson-Field has shown. She presented it at a meeting organised by… Continue reading ADVERTISING ON TV GETS MORE ATTENTION THAN ON YT OR FB Více informací