Classic TV advertising is one of the most trusted advertising channels. In the 2022 Nielsen Trust in Advertising global study, 44% of respondents said they trust it completely. Millennials (25-40) and Gen X (41-56) are the age groups that trust advertising the most of all age groups. Similar information was also provided by MNTN research, which revealed that TV and print advertising shared the top position of trust between adult respondents (nearly 50%). Pop-up ads, which are most commonly encountered on social media, came second in the ranking with just 19%.
The more we are surrounded by advertising today, the more some advertising channels are losing credibility. But traditional media (and TV among them), which have firmly established rules, codes of ethics and regulatory laws, still enjoy a high degree of consumer trust and help brands to establish their position in the market. In ScreenVoice MAGAZINE, we look at which brands TV commercials are helping to build more than just reputation and image.
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