Author: Daniela Sedláčková
THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS
27. 4. 2026 Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA. The Czech advertising and marketing market is regaining momentum following a period of weakness. This is according to the 2025 Advertising Report… Continue reading THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS Více informací
CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL
27. 4. 2026 Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation. According to the management of the FTV Prima group, the CNN Prima News project now goes beyond the scope of a traditional television station and operates as a multi-platform service… Continue reading CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL Více informací
A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE
24. 4. 2026 TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network (BVOD) delivers a much bigger attention than UGC platforms, such as YouTube. An at-home test… Continue reading A BIG-SCREEN STUDY FINDS STRONGER ATTENTION ON TV4 PLAY THAN ON YOUTUBE Více informací
THE ADC CZECH CREATIVE AWARDS COMPETITION HAS ANNOUNCED ITS FINALISTS
24. 4. 2026 Out of 257 entries, 120 have made it onto the shortlist for this year’s ADC Czech Creative Awards. The 33rd edition of the ADC Czech Creative Awards has published its shortlist. Following three days of judging by the core juries, 120 entries were selected from the 257 submitted. The complete overview can be viewed in… Continue reading THE ADC CZECH CREATIVE AWARDS COMPETITION HAS ANNOUNCED ITS FINALISTS Více informací
THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)
24. 4. 2026 In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This was a broad diagnostic rather than a simple pulse check. It drew on perspectives from CMOs, CFOs, insights people,… Continue reading THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2) Více informací
TV NOVA IS MERGING WITH O2 TV, WHICH WILL CEASE TO EXIST AFTER THE MERGER
23. 4. 2026 The Council for Radio and Television Broadcasting (RRTV) has approved the merger of TV Nova and O2 TV. As a result of the merger, O2 TV will cease to exist and its activities and liabilities will be taken over by TV Nova, which will also make changes to its ownership and capital structure. The RRTV has… Continue reading TV NOVA IS MERGING WITH O2 TV, WHICH WILL CEASE TO EXIST AFTER THE MERGER Více informací
PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE
22. 4. 2026 The Money, Money, Money conference will address issues of security and the economy. President Pavel and journalist Christiane Amanpour will be in attendance. The second edition of the Money, Money, Money conference, organised by CNN Prima News, will focus this year on issues of security, competitiveness and economic growth. The event will take place on… Continue reading PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE Více informací
VAB: PREMIUM STREAMERS OUTPERFORM YOUTUBE IN ADVERTISING EFFECTIVENESS
21. 4. 2026 The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube. The report argues premium CTV impressions generate stronger presence, sustained attention and… Continue reading VAB: PREMIUM STREAMERS OUTPERFORM YOUTUBE IN ADVERTISING EFFECTIVENESS Více informací
CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME
21. 4. 2026 Oprah Winfrey is honoured as the 2026 Cannes LionHeart. A global line-up of creative legends, innovators and cultural voices will take to the stage including Stella McCartney, Patagonia and Google DeepMind. Cannes Lions has announced its 2026 programme, which will bring together a diverse community of global creative leaders and changemakers across five days this… Continue reading CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME Více informací
MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE
20. 4. 2026 According to new data,subscriptions todigital and other services are among the expenses that Czechs often lose track of. Most people pay for several services at the same time, but some of them do not use them regularly, or at all. Accordingto new data,subscriptions to digital and other services represent a significant item in Czech household… Continue reading MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE Více informací
THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?
18. 4. 2026 Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products. Since the start of 2026, the UK has tightened regulations on advertising for foods high in fat, salt and sugar (HFSS). The first decisions by… Continue reading THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER? Více informací
THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS
17. 4. 2026 The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two. The international SABRE Awards competition has published this year’s shortlist. Czech entries have a total of five nominations – three were secured by the ‘Little Superheroes’ campaign by the non-profit organisation Pod svícnem, on… Continue reading THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS Více informací
ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL
16. 4. 2026 O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial. Until the end of April, Oneplay customers will receive one month’s access to HBO Max content as a bonus. Customers will have access to the HBO, HBO2, HBO3, Cinemax and Cinemax 2 channels directly within Oneplay,… Continue reading ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL Více informací
LEE CRONIN’S THE MUMMY IS COMING TO CINEMAS: ANCIENT EGYPTIAN MYTHOLOGY ALSO APPEARS IN TV ADVERTISING
16. 4. 2026 It does not always have to be a furious mummy rising from a sarcophagus or a swarm of flesh-eating scarabs. Sometimes a hint of an ancient mystery is enough — a curse hidden in the sand, and the silhouette of a pyramid or a sphinx on the horizon. The symbolism of ancient Egypt has attracted… Continue reading LEE CRONIN’S THE MUMMY IS COMING TO CINEMAS: ANCIENT EGYPTIAN MYTHOLOGY ALSO APPEARS IN TV ADVERTISING Více informací
TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK
16. 4. 2026 Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index. Pay-TV services in the Czech Republic continue to become more expensive, yet their usage continues to grow. In the second half of 2025, the average monthly spend on satellite, cable or… Continue reading TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK Více informací
ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM
15. 4. 2026 From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service. From 20 May, the Oneplay service from the TV Nova Group will be integrated into the Unity customer platform. The platform, which until now comprised O2 and Air Bank, is thus expanding its… Continue reading ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM Více informací
NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY
14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from… Continue reading NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY Více informací
CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?
14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference. Artificial intelligence can now outperform humans in execution and operational tasks, but its capacity for… Continue reading CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK? Více informací