Author: Daniela Sedláčková
KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE
11. 9. 2025 The launch of TN Live on Oneplay marked a turning point for the platform. Following the modernisation of the studio and the professionalisation of the broadcast, work is now underway on further developments, which Nova will unveil in the coming months. TV Nova’s TN Live online news channel underwent a significant transformation last year. The… Continue reading KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE Více informací
THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?
9. 9. 2025 Czechs aged 45+ remain loyal to TV and radio, but are also increasingly spending time online and on social networks. For marketers, this means reaching a target group that is not as fragmented as the younger generation, but gaining their attention is more challenging. Petr Tomáš describes how to do it in the final part… Continue reading THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM? Více informací
PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH
8. 9. 2025 Who says financial literacy is boring? It may seem like an unexciting topic – numbers, savings, budgets – but despite that, it has become one of the liveliest genres in television advertising. Sometimes it takes a serious tone, other times it relies on humour or emotion, but it always aims at one thing: to show… Continue reading PERSONAL FINANCE DOESN’T HAVE TO BE BORING. TV ADS REPEATEDLY DEBUNK THIS MYTH Více informací
THE MOST WATCHED HOLIDAY SHOW WAS THE POLICIE MODRAVA SERIES. HOW DID THE TVS DO THIS SUMMER?
4. 9. 2025 Police Modrava once again confirmed its strong position in the summer offer and became the most watched show of this year’s holiday season. The most watched show of this year’s holiday TV season (1.7.-17.8.2025) was the series Policie Modrava (Nova). It was the only one of the main evening shows to attract more than one… Continue reading THE MOST WATCHED HOLIDAY SHOW WAS THE POLICIE MODRAVA SERIES. HOW DID THE TVS DO THIS SUMMER? Více informací
PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK
3. 9. 2025 Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites. The revenues of FTV Prima, the operator of the Prima Group’s TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of… Continue reading PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK Více informací
AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN
3. 9. 2025 O2’s new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security. Operator O2 is launching a new campaign to highlight the growing threat of fraudulent phone calls. The digital character Grandma Alenka plays a central role in the campaign. The kind but stubborn AI heroine… Continue reading AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN Více informací
SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING
2. 9. 2025 Summer will soon be over, but its mood continues, as does the flood of TV commercials aimed at capitalizing on consumers' summer behavior. Více informací
INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE
2. 9. 2025 Traditional media operators are the most affected by the absence of major events this year, so it is mainly purely digital players that are contributing to the overall market growth, says Pavel Koreň, describing the estimated development of advertising investments this year. Globally, the media market is maintaining stable growth in terms of investment in… Continue reading INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE Více informací
RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION
1. 9. 2025 Media agency Radiohouse in collaboration with TV Nova is launching another edition of the RH 300 Cross programme. Radiohouse and TV Nova are relaunching the RH 300 Cross project , which will provide regional entrepreneurs with CZK 100 million worth of media support. The aim of the project is to support the growth of small… Continue reading RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION Více informací
SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT
1. 9. 2025 A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát. The current head of the Prima Group , Marek Singer, is moving from the position of Chief Executive Officer (CEO) to… Continue reading SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT Více informací
BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND
31. 8. 2025 The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald’s. On its journey to rebuild connections with younger audiences, McDonald’s has traveled into subcultures including hip-hop, K-pop, anime, and streetwear. But for years, one world had fallen off the map: the magical realm of McDonaldland. First introduced in 1971,… Continue reading BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND Více informací
CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT
31. 8. 2025 The majority of Czechs perceive child sexual abuse and related content as the biggest threat on the internet, while copyright infringement or the sale of counterfeit goods are considered less harmful than people in other European countries. The Central European Digital Media Observatory (CEDMO) in cooperation with Ipsos conducted the first wave of the international… Continue reading CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT Více informací
THE SCHOOL YEAR BEGINS IN AUGUST ON TV SCREENS. WHAT DO EDUCATIONAL ADS TELL US ABOUT SOCIAL VALUES – AND ABOUT OURSELVES?
30. 8. 2025 Television campaigns focused on education no longer promote only crayons, backpacks and university brochures. Instead, they have become a tool for presenting universal social values, parental ambitions and cultural identity. From Target’s musical spectacle in the US to the digital revolution of India’s Byju’s to the film-style public campaign of the French Ministry of Education,… Continue reading THE SCHOOL YEAR BEGINS IN AUGUST ON TV SCREENS. WHAT DO EDUCATIONAL ADS TELL US ABOUT SOCIAL VALUES – AND ABOUT OURSELVES? Více informací
STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING
29. 8. 2025 Wimbledon, Tour de France, US Open, EURO, and Formula 1—the biggest summer sporting events are moments when advertising becomes a pop culture phenomenon. Více informací
THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER
28. 8. 2025 As streamers experiment with ad load optimization, their only constraint is the consumer experience. Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes… Continue reading THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER Více informací
CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG
28. 8. 2025 The consumer behaviour of Czechs aged 45-64 is not very different from that of younger generations, yet this largest age group is often neglected in marketing strategies, Petr Tomáš discusses in another text about Czechs over 45. In the first part we showed you that Czechs 45+ are the richest Czech target group, which doesn’t… Continue reading CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG Více informací
TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET
27. 8. 2025 Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci. Toyota Czech Republic has become an official partner of the second series of the detective game show Zrádci broadcast on TV Prima, for which it provided eight Land Cruiser vehicles. It is thus expanding its… Continue reading TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET Více informací
AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS
27. 8. 2025 Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24%, meaning investment in rights has grown five times faster than the broader market. Sports rights… Continue reading AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS Více informací