Author: Daniela Sedláčková
NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ
23. 6. 2025 A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other. The autumn programming schedules of the largest commercial television stations will not be officially announced until the summer holidays, but according to available information, it appears that… Continue reading NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ Více informací
DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING
22. 6. 2025 How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference. The fourth annual event, organised by the educational marketing platform… Continue reading DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING Více informací
CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS
22. 6. 2025 The Cannes Lions Festival has recognised the world’s most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’. According to Cannes Lions 2025, WPP, a DDV Worldwide network, was named Creative Company of the Year, while Serviceplan was named Independent Network of the Year. Publicis Conseail, Paris, was named Agency… Continue reading CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS Více informací
MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING
21. 6. 2025 Rock anthems that once rocked concert halls can now be heard in TV commercials that want to grab your attention at first listen. Read which are the most catchable by ScreenVoice Originals opinion. Více informací
THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU
20. 6. 2025 The educational programme CME Content Academy, focused on training television creators, is undergoing a major transformation. After three years in Brno, it is moving to Prague, being shortened to one intensive year and newly established in cooperation with TV Nova and FAMU. The revised concept targets more experienced applicants and offers them immediate involvement in… Continue reading THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU Více informací
PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR
19. 6. 2025 The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue. The Prima media group has published its consolidated financial results for 2024 for the first time. The total revenue of the fourteen companies reached CZK 6.936 billion, with EBITDA… Continue reading PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR Více informací
NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO
19. 6. 2025 The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work… Continue reading NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO Více informací
CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS
17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS Více informací
ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS
17. 6. 2025 A new report has been published from the regular Digital News Report survey on news consumption in various countries around the world. Overall trust in news media in the Czech Republic rose last year from a historic low in 2023 to reach 33%. This is two percentage points more than a year ago. On the… Continue reading ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS Více informací
VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN
17. 6. 2025 The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN Více informací
KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?
16. 6. 2025 An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology. During the 2026 World Cup qualifying match between Croatia and the Czech Republic at the Opus Arena in Osijek, an advertisement for the insurance company Kooperativa appeared,… Continue reading KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW? Více informací
TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE
13. 6. 2025 TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow. TV Nova will once again organise its summer roadshow Den s Novou (A Day with Nova). It will kick off on Saturday, 28 June in Klatovy and… Continue reading TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE Více informací
TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ
12. 6. 2025 TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer. Summer broadcast schedule TV Nova for July 2025 is primarily betting on a combination of proven crime series reruns and the premiere of the reality show Farma Česko. This is evident from the television’s programme plans for the first… Continue reading TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ Více informací
CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE
12. 6. 2025 CNN Prima News will kick off its pre-election coverage with the first major debate: ‘100 days until the elections’. News station CNN Prima News is launching ‘the most extensive pre-election coverage in its history’ ahead of the autumn parliamentary elections. The first format will be a debate entitled ‘100 days until the elections’, which will… Continue reading CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE Více informací
ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR
11. 6. 2025 Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform. On the screens of the Oneplay Sport channel, the domestic top football competition became the most watched league competition across all sports in the 2024/25 season. In addition, it… Continue reading ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR Více informací
WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS
10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS Více informací
THE POWER OF GEN X IS OVERLOOKED AS OLDER AUDIENCES DRIVE DUAL-ROI EFFECT
10. 6. 2025 Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty. We’re seeing a pattern emerge in our industry—one that mirrors a growing conversation about ageism in ad land. It’s an issue that’s obvious to many working in this… Continue reading THE POWER OF GEN X IS OVERLOOKED AS OLDER AUDIENCES DRIVE DUAL-ROI EFFECT Více informací
TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?
9. 6. 2025 Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings Despite global uncertainty, people are… Continue reading TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER? Více informací