Author: Daniela Sedláčková
SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES
20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES Více informací
USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL
19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach… Continue reading USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL Více informací
CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS
18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS Více informací
SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS 2024
17. 12. 2024 The Christmas season is simply a great opportunity for brands to increase sales. And TV advertising is one of the ways to stand out in the mass pre-Christmas offer. Více informací
THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS
17. 12. 2024 It was 35 years ago today, 17 December, that The Simpsons first appeared on our screens. The enduring popularity of this yellow phenomenon is evidenced by the fact that it is the longest-running animated show in history and by the many Guinness World Records for the longest-running sitcom, the longest-running animated series, the most guest… Continue reading THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS Více informací
TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES
16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules. In the week of 16 December, domestic TV stations are switching to Christmas programming. On some days, regular programmes are still running, but the majority of the programming will be holiday films, fairy tales and comedies. These… Continue reading TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES Více informací
FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY
12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY Více informací
NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING
10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November. The strongest TV group in November was Nova, across all major audience groups in all-day and prime-time. In the universal 15+ group, its aggregate share was 28.60%, 0.30 percentage points higher than Czech Television stations. Within all-day broadcasting, Nova improved year-on-year… Continue reading NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING Více informací
NEW CHRISTMAS CAMPAIGNS ARE ROLLING INTO THE CZECH MARKET LIKE A SNOWBALL
9. 12. 2024 As 2024 comes to a close, brands are in the final battle not only for a place in the sun but also for the contents of consumers’ wallets. Where does the Czech advertising market stand, and what weapons did advertisers use in this year’s Christmas ads, which began appearing in late October and early November? Více informací
CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET Více informací
THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+
9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+ Více informací
TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
6. 12. 2024 It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS Více informací
FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?
5. 12. 2024 The stars of the culinary world no longer dazzle with their creations on the plate – they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining… Continue reading FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS? Více informací
ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE” Více informací
NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA
4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA Více informací
CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST
4. 12. 2024 In the group’s traditional New Year’s card, Snoop Dogg congratulates the “Publicizzles” Groupe on being the “top dog” among communications holdings. Publicis Groupe celebrates. Just for this year, the traditional New Year’s card transforms “The Wishes” into “The Wishizzles” with the help of Olympic-level “hype man” Snoop Dogg. The rapper, who as a special correspondent… Continue reading CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST Více informací
VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL Více informací
HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY Více informací