Author: Daniela Sedláčková
SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX
1. 7. 2024 The summer programming schedules of domestic TV stations start in full swing on 1 July. In particular, reruns of original series form the main focus of this year’s summer programming at the three most watched domestic TV stations. The summer programming schedules get off to a full start from 1 July. TV Nova is basing… Continue reading SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX Více informací
KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS
1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place. The Industry Section of the Karlovy Vary International Film Festival (KVIFF), which gives film and TV professionals the opportunity to learn about current trends in film production and distribution and TV formats, has… Continue reading KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS Více informací
AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER
1. 7. 2024 The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA. The Czech audiovisual industry has stabilised, according to the Association of Producers in Audiovisual (APA), with turnover of CZK 13.5 billion in 2023, down 12% from the… Continue reading AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER Více informací
EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS
28. 6. 2024 Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year. The most important domestic advertising and marketing effectiveness competition, Effie Czech Republic, is opening applications for its 27th year. Interested parties can submit applications for all 16 categories. Contestants will be able… Continue reading EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS Více informací
THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?
27. 6. 2024 Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity. The journey of exclusive content seems to be a matter of the last few months in particular, but it goes back… Continue reading THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR? Více informací
FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE?
27. 6. 2024 Anyone who has ever visited Karlovy Vary for the International Film Festival knows the routine. After choosing from hundreds of films and standing in an endless queue for tickets, you settle comfortably in the cinema room at Pupp or Thermal, perhaps listening to a debate with a visiting filmmaker, and looking forward to an experience… Continue reading FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE? Více informací
NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST
26. 6. 2024 Hana Mezerová is a psychologist and coach focusing on relationships. In the upcoming Naked Attraction dating show, she will guide the performers from casting to airing. “Getting exposed is important and daring, but it takes mental resilience, so we will be the team’s support,” explains the professional. She likes the naked dating format because it… Continue reading NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST Více informací
WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?
26. 6. 2024 Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market. Free-to-air TV stations, which have so far been the domain of mainly local TV groups on the Czech market, have recently come into the crosshairs of multinational groups such as AMC Networks or Warner Bros. Discovery.… Continue reading WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET? Více informací
CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES
25. 6. 2024 Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK. More than a quarter of the Czech population thinks that the use of AI in… Continue reading CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES Více informací
FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE
24. 6. 2024 The group stage of the European football championship is reaching its climax and just as the Czech team’s performance has not brought much joy so far, creativity is also lacking on the part of local brands. That’s also why it’s more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas… Continue reading FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE Více informací
CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES
24. 6. 2024 With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing. One quarter of Czech TV viewers over the age of 15 use their TV set for activities other than watching TV. More than 2 million people, compared to half… Continue reading CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES Více informací
HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER
22. 6. 2024 What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers. Summer calls for a rest and the actors of… Continue reading HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER Více informací
CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW
21. 6. 2024 The Czech campaign “National Day without Haste”, prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions. For the third time in a row, the campaigns of the Czech Association of Insurance Companies (ČAP), under which the agencies McCann Prague and Hero & Outlaw… Continue reading CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW Více informací
ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL
21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL Více informací
WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING
21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense… Continue reading WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING Více informací
PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES
20. 6. 2024 Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES Více informací
NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA
18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute. Trust in news media in the Czech Republic remains low at 31% of the population.… Continue reading NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA Více informací
THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS
18. 6. 2024 We’ve waited a long time for any standards to measure carbon emissions from advertising and media, but they’re finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions. Progress in measuring greenhouse gas emissions in the advertising value chain is due primarily to the Global Alliance for Responsible… Continue reading THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS Více informací