Author: Daniela Sedláčková
THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY
11. 3. 2026 Although today’s media are undergoing rapid change thanks to technological developments, quality content remains the basis of their success. This was the consensus among media managers at the TOP Women of the Czech Republic conference. The media industry is undergoing rapid technological change and facing strong competition from digital platforms. Nevertheless, high-quality content and the… Continue reading THE MEDIA IS UNDERGOING RAPID CHANGE, BUT QUALITY CONTENT REMAINS KEY Více informací
PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES
10. 3. 2026 Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company. The Prima Group is filling a new management position in the field of digital services. From 1 April, media manager Jan Wykrytowicz, who has more than fifteen years of experience in the international media environment and the streaming services segment, will become… Continue reading PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES Více informací
ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX
10. 3. 2026 One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX Více informací
GENERATION ALPHA 2025 STUDY: HOW THE YOUNGEST CONSUMERS ARE CHANGING THE PURCHASING DECISIONS OF CZECH HOUSEHOLDS
9. 3. 2026 More than a million children in Czechia have a significant influence on their families’ purchasing decisions. Learn about the consumer behaviour and purchasing power of Generation Alpha, who are not afraid to express their opinions. An intuitive approach to Generation Alpha is no longer enough. This is probably the most sophisticated group of child consumers… Continue reading GENERATION ALPHA 2025 STUDY: HOW THE YOUNGEST CONSUMERS ARE CHANGING THE PURCHASING DECISIONS OF CZECH HOUSEHOLDS Více informací
PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE
9. 3. 2026 The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club. The Council for Radio and Television Broadcasting ( RRTV) has approved the change in the ownership structure of FTV Prima, which is related to… Continue reading PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE Více informací
MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING
9. 3. 2026 Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference. Building a brand is a long-term endeavour, and companies often sabotage themselves. This was also discussed at the Marketing Longevity Expert Summit,… Continue reading MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING Více informací
MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME
6. 3. 2026 The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way. The reality show Asia Express is the first format of this spring season that the advertising sales agency Media Club has included in the… Continue reading MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME Více informací
A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS
5. 3. 2026 For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women’s Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event. The most romantic television channel in… Continue reading A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS Více informací
NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE
4. 3. 2026 Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE Více informací
BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS
4. 3. 2026 TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services. But the same strategy is not as apparent on the same companies’ basic cable networks. If applied aggressively, the companies just might find a use for their legacy cable networks that could prove just as… Continue reading BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS Více informací
OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY
4. 3. 2026 Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY Více informací
AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK
4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK Více informací
MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY
3. 3. 2026 Marketing is not just about optimising performance, but about systematically working on long-term brand growth by acquiring new customers and building mental and physical accessibility. Steffen Saemann and Štefan Sarvaš agreed on this at the Czech Online Expo conference. What does effective marketing look like today, and what is the real measure of its success?… Continue reading MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY Více informací
MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE
3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is… Continue reading MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE Více informací
BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY
3. 3. 2026 Research from OM Media Trials and Zefr finds ads running next to some AI content perform well The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands are virtue signalling with ad campaigns that mock AI. But the current state of AI-generated content is more… Continue reading BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY Více informací
HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION
3. 3. 2026 HbbTV 2.0.5 is a major update in the specification for interactive TV services. The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services via broadcast and broadband networks, has published version 2.0.5 of its core specification. HbbTV 2.0.5 is an update to HbbTV 2.0.4, published two years ago, and… Continue reading HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION Více informací
SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026
2. 3. 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions. A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this year. The new 2026 CTV/OTT… Continue reading SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026 Více informací
THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE
2. 3. 2026 The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors. What began as a simple broadcast medium has evolved into a sophisticated ecosystem where connected TV (CTV) plays a central role. This shift not only alters how viewers consume content but also revolutionizes advertising… Continue reading THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE Více informací