FOREIGN NEWS
LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK
1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK Více informací
THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT
31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved. This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT Více informací
TRAVEL SECTOR TV AD COLLECTION
31. 7. 2023 Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards the next creative idea. With customers returning to holidays in force post-pandemic, competition is high and strong brands are essential. TV advertising has a critical role to play and the travel sector delivers some stand out ad creative that… Continue reading TRAVEL SECTOR TV AD COLLECTION Více informací
HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?
31. 7. 2023 The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive experiences. “ATSC 3.0 provides OTA broadcasters the same level of interactivity that you’re seeing with digital content on the web today,” said Anne Schelle, managing director of the… Continue reading HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING? Více informací
AI AND THE AVOD VIEWING EXPERIENCE
25. 7. 2023 As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading AI AND THE AVOD VIEWING EXPERIENCE Více informací
TRAVELERS REACT TO AI-GENERATED TRAVEL ADS
25. 7. 2023 AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no different; AI… Continue reading TRAVELERS REACT TO AI-GENERATED TRAVEL ADS Více informací
STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE
24. 7. 2023 Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE Více informací
HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS
21. 7. 2023 The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS Více informací
PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH
14. 7. 2023 The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH Více informací
THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISING
14. 7. 2023 German company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad. Více informací
BRANDS NEED TO MARRY HUMOUR AND PURPOSE
11. 7. 2023 System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an important element of advertising, partly at the expense of purpose. While just one award fitted the purpose-driven description, over half the winners (52%) of Cannes Film Lions in 2023 were intentionally funny, up from 43% last year. But the same… Continue reading BRANDS NEED TO MARRY HUMOUR AND PURPOSE Více informací
NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV
7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers… Continue reading NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV Více informací
CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM
3. 7. 2023 The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM Více informací
LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS
2. 7. 2023 Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked. Trying to stand out from the crowd with an effective brand slogan is something that can cause even the best marketers many a sleepless night. But it… Continue reading LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS Více informací
EMOTION IN ADVERTISING AND THE ROLE OF MUSIC
30. 6. 2023 Emotion is at the heart of effective advertising and music is critical to emotional delivery. So, how can you ensure music conveys the right emotions in your advertising? Kantar’s Creative Effective Awards give us the opportunity to put the spotlight on the role of emotion in effective advertising. One of the five themes amongst our… Continue reading EMOTION IN ADVERTISING AND THE ROLE OF MUSIC Více informací
STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE Více informací
ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD
29. 6. 2023 Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great. Today’s fast-moving digital world presents challenges for marketers and their agencies. So, what makes an ad creative and effective in an ever-evolving digital landscape? Getting your creative right in a multichannel environment is challenging, and… Continue reading ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD Více informací
LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS
26. 6. 2023 Just 3% of more than 400 ads from 2022 had LGBTQ+ representation. Advertisers are failing to properly represent LGBTQ+ people in ads, according to a new report, which comes as inclusivity within marketing is facing increased scrutiny amid heightened political tension. The study—the first of its kind from a partnership between GLAAD and Kantar—includes an… Continue reading LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS Více informací