FOREIGN NEWS
SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS
18. 2. 2026 Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS Více informací
VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV
17. 2. 2026 Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient… Continue reading VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV Více informací
ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL
13. 2. 2026 American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday’s Super Bowl. The result is a cinematic spot full of frustration. Emma Stone cannot register a domain with her name. This is the problem that Yorgos Lanthimos captures in… Continue reading ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL Více informací
FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING
12. 2. 2026 From playful product truths to bromance-fueled gaming and culture-led stunts, this year’s Valentine’s Day campaigns show brands moving beyond traditional romance to celebrate connection in all its forms. Valentine’s Day marketing continues to evolve, with brands leaning into humor, cultural relevance and unexpected emotional insights to cut through the seasonal noise. This year’s standout campaigns… Continue reading FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING Více informací
WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA
12. 2. 2026 The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials. NBCUniversal was going for gold with its Winter Olympics advertisers. The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad inventory with a month to go before the games, setting a new Winter Olympics ad sales record, with the highest… Continue reading WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA Více informací
WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD
11. 2. 2026 Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks. With those questions already on marketers’ minds, Ad Age asked executives who are taking the… Continue reading WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD Více informací
WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026
10. 2. 2026 For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026 Více informací
DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING
9. 2. 2026 Sunday’s mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations. During the first weekend of the Olympic Games, 1.759 million viewers watched the broadcast on television and via internet… Continue reading DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING Více informací
WHY SUPER BOWL ADVERTISERS KEEP PRANKING US
8. 2. 2026 As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading WHY SUPER BOWL ADVERTISERS KEEP PRANKING US Více informací
THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.
7. 2. 2026 The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded… Continue reading THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES. Více informací
THE STATE OF PERFORMANCE TV IN 2026
6. 2. 2026 Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention. Performance TV combines the power of TV advertising with the… Continue reading THE STATE OF PERFORMANCE TV IN 2026 Více informací
THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS
6. 2. 2026 The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS Více informací
THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS
4. 2. 2026 The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS Více informací
CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST
3. 2. 2026 Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA. Commercial campaigns in the IPA Effectiveness Databank that recorded large increases in brand trust reported an average of 65% more large business effects than… Continue reading CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST Více informací
SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA
3. 2. 2026 Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year’s Super Bowl ads featured at least one celebrity, and more than half… Continue reading SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA Více informací
YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT
3. 2. 2026 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center. This text-first preference aligns with how young adults consume content overall. Gen Z spends 58% of their video time on social media rather than streaming services, according to Deloitte, favoring… Continue reading YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT Více informací
THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA
2. 2. 2026 Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises… Continue reading THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA Více informací
SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?
2. 2. 2026 KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences. Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone.… Continue reading SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE? Více informací