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NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?
25. 8. 2025 Memories of the good old days are both enjoyable and highly impactful – something brands eagerly leverage in their marketing. Nostalgia is one of the major marketing trends of 2025 and can connect consumers with the past, evoke positive emotions and create a deeper relationship with the brand. Advertisements referring to the popular culture of… Continue reading NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS? Více informací
THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE
21. 8. 2025 Smart TVs, augmented reality and the advent of new devices such as Apple Vision Pro are fundamentally changing the way brands communicate with customers. Television and outdoor advertising are no longer just one-way communications – they are becoming interactive, personalised experiences. Companies are investing in AR and VR campaigns for higher engagement, better conversions and… Continue reading THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE Více informací
SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs
15. 8. 2025 When the smell of smoke and roasted meat wafts through the air from your neighbours in the early evening, it’s hard to resist the temptation to light up the barbecue and prepare some summer delicacies yourself. The growing popularity of summer BBQ parties presents an opportunity for food and barbecue equipment manufacturers. And what better… Continue reading SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs Více informací
SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS
8. 8. 2025 At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS Více informací
ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?
8. 8. 2025 Singing cats, touching dog stories, or cute little monsters hiding under the couch — pets are simply a staple of television advertising. Adverts featuring them can build strong narratives, evoke emotions, and subtly foster a connection to the brand. In an era when marketing often relies solely on data and performance, they remind us of… Continue reading ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD? Více informací
SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING
31. 7. 2025 A new adaptation of Superman has hit theatres. Naturally, its premiere is accompanied by a wave of advertising campaigns. The iconic comic book hero offers a strong emotional impact and a universally understood symbol of good, which allows advertisers to increase brand visibility and associate their products with positive values. The history of Superman began… Continue reading SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING Více informací
WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’
25. 7. 2025 Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics,… Continue reading WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’ Více informací
SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS
19. 7. 2025 Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS Více informací
BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING
14. 7. 2025 The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take… Continue reading BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING Více informací
SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS
10. 7. 2025 Hot summers are perfect for advertising all kinds of drinks and other refreshments. What advertising strategies do the most famous brands choose, and which summer adverts are the most appealing? When a wave of summer heat sweeps across the land and the air shimmers with warmth, the blazing sun drives us to seek shade, cool… Continue reading SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS Více informací
BREATHTAKING ADVERTISING: DINOSAURS IN AD SPOTS INSPIRED BY JURASSIC WORLD
7. 7. 2025 Eager dinosaur fans have just witnessed the premiere of the new film Jurassic World: Rebirth. This event has once again stirred interest in one of the most iconic film franchises of all time. Jurassic Park is not only a phenomenon for dinosaur enthusiasts but also an endless source of inspiration for the advertising industry. This… Continue reading BREATHTAKING ADVERTISING: DINOSAURS IN AD SPOTS INSPIRED BY JURASSIC WORLD Více informací
MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING
21. 6. 2025 Rock anthems that once rocked concert halls can now be heard in TV commercials that want to grab your attention at first listen. Read which are the most catchable by ScreenVoice Originals opinion. Více informací
SEEMINGLY IMPOSSIBLE MARKETING MISSION CAN HAVE A HAPPY ENDING THANKS TO TV ADVERTISING AND “MISSION: IMPOSSIBLE”
25. 5. 2025 Mission: Impossible: an impossible mission in various forms, which came with new instalments, inspires not only film fans but also the world of advertising. Více informací
BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER
2. 5. 2025 Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In… Continue reading BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER Více informací
BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS
4. 4. 2025 All eyes of the famous game’s fans were fixed on the long-awaited Minecraft Movie, which premiered on 4 April 2025, and became one of the biggest film hits of the year. Naturally, many advertisers jumped on the bandwagon of the new film with their campaigns. The new film has so far grossed over 320 million… Continue reading BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS Více informací
SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE
1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it… Continue reading SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE Více informací
BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA
31. 3. 2025 The automotive industry is one of the most competitive sectors in the world. As a result, the battle between brands for customer favour doesn’t just take place on racetracks, but mainly in the advertising industry. Gone are the days when it was enough to show a beautiful woman casually leaning against a shiny car to… Continue reading BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA Více informací
IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS
20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS Více informací