NEWS
FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING
12. 2. 2026 From playful product truths to bromance-fueled gaming and culture-led stunts, this year’s Valentine’s Day campaigns show brands moving beyond traditional romance to celebrate connection in all its forms. Valentine’s Day marketing continues to evolve, with brands leaning into humor, cultural relevance and unexpected emotional insights to cut through the seasonal noise. This year’s standout campaigns… Continue reading FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING Více informací
WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA
12. 2. 2026 The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials. NBCUniversal was going for gold with its Winter Olympics advertisers. The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad inventory with a month to go before the games, setting a new Winter Olympics ad sales record, with the highest… Continue reading WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA Více informací
PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES
11. 2. 2026 The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020. Parks Associates has released new survey results indicating that affordability has overtaken content availability as the dominant reason consumers cancel video services. Data from its Streaming Competition and Profitability: Pricing Models & Retention Strategies study finds… Continue reading PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES Více informací
IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT
11. 2. 2026 Fraudulent advertisements generate billions in revenue for social networks in Europe, according to a study by Juniper Research. The prediction for 2030 is even more pessimistic, forecasting that the average user will encounter fraudulent advertisements about a third more often than today. A new peer-reviewed study by Juniper Research highlights the systemic problem of fraudulent… Continue reading IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT Více informací
ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA
11. 2. 2026 Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case. Oneplay is preparing a six-part series with the working title Stoupenkyně. It is based on the well-known Kutná Hora case. At the centre of the story is the fate… Continue reading ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA Více informací
WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD
11. 2. 2026 Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks. With those questions already on marketers’ minds, Ad Age asked executives who are taking the… Continue reading WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD Více informací
ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI
11. 2. 2026 The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna. Nine pairs of contestants will compete in the new travel reality show Asia Express. Among them are some well-known names. For example, world… Continue reading ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI Více informací
PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS
11. 2. 2026 After three years, the Prima Group’s video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.… Continue reading PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS Více informací
WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026
10. 2. 2026 For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026 Více informací
ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA
10. 2. 2026 After more than a year of preparations, construction of the new Oneplay Sport studio and production centre began in January. The new Oneplay Sport facility is being built in the basement of the Stages Hotel, located in the immediate vicinity of Prague’s O2 Arena. The dominant feature of the entire space will be a panoramic… Continue reading ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA Více informací
REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED
10. 2. 2026 Reality show Zrádci (The Traitors) will return to television screens this year. After two successful series, TV Prima is preparing the third series of the detective reality show, which will once again offer a combination of intrigue, psychological games and suspense. Markus Krug will return as director. If filming takes place at Křivoklát Castle, it… Continue reading REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED Více informací
MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?
10. 2. 2026 How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the… Continue reading MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT? Více informací
DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING
9. 2. 2026 Sunday’s mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations. During the first weekend of the Olympic Games, 1.759 million viewers watched the broadcast on television and via internet… Continue reading DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING Více informací
TAXI DRIVER TURNS FIFTY, BUT THE TAXI BUSINESS IS MUCH OLDER: TAXIS AND DE NIRO IN TV ADVERTISING
9. 2. 2026 The film Taxi Driver, which premiered on 8 February 1976, is celebrating a milestone and remains one of the most influential works in film history. The producers didn’t have to spend a fortune to make it. With a budget of $1.3 million, the film, directed by Martin Scorsese, was shot mostly on the real streets… Continue reading TAXI DRIVER TURNS FIFTY, BUT THE TAXI BUSINESS IS MUCH OLDER: TAXIS AND DE NIRO IN TV ADVERTISING Více informací
MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS
9. 2. 2026 Biathlon competitions, snowboarding with Zuzana Maděrová’s golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek’s silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series… Continue reading MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS Více informací
LIDL INVESTED THE MOST IN ADVERTISING IN 2025. HOW MUCH WAS INVESTED IN MEDIA?
9. 2. 2026 Lidl also confirmed its position as the strongest advertiser in the domestic media in 2025. Advertising for food and food chains was once again the most intense. Total advertising investment in the purchase of advertising space in the media increased only slightly, according to data from Nielsen monitoring. The top three advertisers in the media… Continue reading LIDL INVESTED THE MOST IN ADVERTISING IN 2025. HOW MUCH WAS INVESTED IN MEDIA? Více informací
WHY SUPER BOWL ADVERTISERS KEEP PRANKING US
8. 2. 2026 As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading WHY SUPER BOWL ADVERTISERS KEEP PRANKING US Více informací
IT WAS MEANT TO BE A SHOWCASE OF TECHNOLOGY, BUT NOSTALGIA STOLE THE SHOW: WHAT DOES SUPER BOWL LX REVEAL ABOUT THE STATE OF MARKETING?
8. 2. 2026 Super Bowl LX is behind us. The evening at Levi’s Stadium in Santa Clara was once again more than just a sporting event—it turned into a media platform watched by over 124.9 million viewers in the U.S., peaking at 137.8 million during the second quarter, making it the second most-watched broadcast in American television history.… Continue reading IT WAS MEANT TO BE A SHOWCASE OF TECHNOLOGY, BUT NOSTALGIA STOLE THE SHOW: WHAT DOES SUPER BOWL LX REVEAL ABOUT THE STATE OF MARKETING? Více informací