NEWS
TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK
16. 4. 2026 Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index. Pay-TV services in the Czech Republic continue to become more expensive, yet their usage continues to grow. In the second half of 2025, the average monthly spend on satellite, cable or… Continue reading TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK Více informací
ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM
15. 4. 2026 From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service. From 20 May, the Oneplay service from the TV Nova Group will be integrated into the Unity customer platform. The platform, which until now comprised O2 and Air Bank, is thus expanding its… Continue reading ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM Více informací
STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV
14. 4. 2026 Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place. As cord cutting continues and pay TV operators look to find ways to hang onto existing subscribers, Parks Associates has released a new survey that highlights the top reasons for keeping a pay TV service.… Continue reading STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV Více informací
NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY
14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from… Continue reading NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY Více informací
CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?
14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference. Artificial intelligence can now outperform humans in execution and operational tasks, but its capacity for… Continue reading CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK? Více informací
NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES
14. 4. 2026 The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends. From May, Nova will be introducing a number of programming changes on its main channel. These will primarily affect prime time on Tuesdays, Thursdays and Sundays. From Thursday 30 April, Nova will begin rerunning its hit… Continue reading NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES Více informací
RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES
13. 4. 2026 Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media. Rival broadcasters Prima and Nova have jointly spoken out against the hate directed at their presenters and actors in recent years. Alongside the criticism that is a natural part of their work, these TV personalities are subjected to words full… Continue reading RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES Více informací
FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION
12. 4. 2026 Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting… Continue reading FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION Více informací
THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM
11. 4. 2026 One factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability. This month’s chart of the month highlights data presented at LEAD 2026 from the 2025 Credos Trust Tracker revealing a key trend: trust in advertising… Continue reading THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM Více informací
CNN PRIMA NEWS WILL BROADCAST A SPECIAL REPORT ON THE HUNGARIAN ELECTIONS ON SUNDAY
10. 4. 2026 CNN Prima Newswill broadcast a special election coverage programme on Sunday evening covering the Hungarian parliamentary elections. CNN Prima News will launch a special broadcast dedicated to the Hungarian parliamentary elections on Sunday 12 April at 7.45 pm. The special programme will run until the last vote has been counted and will offer viewers live… Continue reading CNN PRIMA NEWS WILL BROADCAST A SPECIAL REPORT ON THE HUNGARIAN ELECTIONS ON SUNDAY Více informací
ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV
10. 4. 2026 Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency. Digital agency LCG New Media highlights the growing importance of Connected TV, which is establishing itself as a channel for modern advertising. Given its high… Continue reading ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV Více informací
THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE
9. 4. 2026 The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year. Česká televize stations recorded the highest share of the television market in the first quarter of this year. On average, this stood at 34.30% among viewers aged 15… Continue reading THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE Více informací
GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY
8. 4. 2026 Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools. The report, titled “TV Search and Discovery in the AI Era,” found that 66% of respondents reported increased chatbot use over the past 12 to… Continue reading GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY Více informací
WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING
8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands? How should communication evolve at a time when the audience, the cultural context and the way people discover products are all changing simultaneously? This question permeated this year’s SXSW… Continue reading WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING Více informací
EVENTS IN THE MIDDLE EAST HAVE AFFECTED INTEREST IN NEWS WEBSITES
8. 4. 2026 The News category saw a significant increase in traffic in March. The key factor was the escalation of the armed conflict in the Middle East, specifically the launch of military operations by the US and Israel against Iran on 28 February. Traffic to news websites rose by 3 per cent month-on-month in March across all… Continue reading EVENTS IN THE MIDDLE EAST HAVE AFFECTED INTEREST IN NEWS WEBSITES Více informací
TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES
8. 4. 2026 The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity. The TV Nova group has launched a new wave of its“Hate is not an opinion”campaign, which draws attention to the growing problem of hate speech on social media and its impact on mental… Continue reading TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES Více informací
POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30
7. 4. 2026 The Pokémon franchise has entered its thirtieth year, and the anniversary celebrations are nothing short of grand. They include new products, collaborations with fashion brands, special themed stores, exhibitions, and limited-edition collectables. Some items sell out within seconds, confirming that interest in the brand remains exceptionally strong. Advertising is now often targeted at millennials—those who… Continue reading POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30 Více informací
PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES
7. 4. 2026 The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere. The prima+ streaming platform will offer several premieres, documentaries and popular series and film series… Continue reading PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES Více informací