NEWS
NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY
2. 6. 2025 The reality show takes place on a farm where contestants, cut off from the outside world, take care of animals, complete tasks and compete against each other for a prize. The reality show Farma Česko will premiere on the Oneplay platform on Monday, 23 June. It will be broadcast four days a week from Monday… Continue reading NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY Více informací
STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN
2. 6. 2025 A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis. The Ampere study described the demographic’s subscription streaming behavior as “subscribe, stack, churn, repeat” and… Continue reading STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN Více informací
YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING
1. 6. 2025 Using streaming services is not a matter of age. This is the conclusion of the CTV Barometer report conducted by Freewheel in cooperation with GWI, a company specialising in technologies for consumer behaviour research. Více informací
MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE
31. 5. 2025 Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture. Sometimes it seems like the only task of advertising today… Continue reading MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE Více informací
TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY
30. 5. 2025 By the end of next month, specifically by 28 June, pay-TV operators and video-on-demand services must significantly improve access to their content. They must accommodate both hearing and visually impaired users. Act No. 424/2023 Coll., which will come into force on 28 June, transposes the requirements of the European Directive on the accessibility of products… Continue reading TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY Více informací
OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND
30. 5. 2025 The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience. The introduction of out-of-home audience measurement has affected overall TV viewership in Poland. In the general target group of viewers aged 4+, viewership increased by 8%, and in the… Continue reading OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND Více informací
OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI
30. 5. 2025 Within three years, every second Czech company should be using AI. Globally, this figure exceeds 80% in creative industries. In August 2024, the Czech Republic approached a major turning point in the field of artificial intelligence (AI). The adoption of the European AI Act should pave the way for the safe and ethical use of… Continue reading OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI Více informací
STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS
30. 5. 2025 Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales. A new WARC Strategy report, What’s working in raising… Continue reading STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS Více informací
THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?
29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING? Více informací
THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS
28. 5. 2025 Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour. Culture is the strongest external force influencing human behaviour. Brands need to understand this and work with it in their communication and campaigns. “Things… Continue reading THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS Více informací
CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424
27. 5. 2025 In 2024, the monthly amount spent on pay TV exceeded CZK 400 for the first time. Thanks to catch-up viewing and the ability to skip adverts, IPTV has already won over half of all TV viewers. The average monthly amount that TV viewers spend on services provided by satellite, cable or IPTV operators rose to… Continue reading CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424 Více informací
FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY
27. 5. 2025 More than half of Czechs are satisfied with the amount of free time they have. However, this is least true for the 35-54 age group, who feel they have less time for their hobbies due to work and family commitments, according to data from a ResSolution Group survey. Most Czechs are satisfied with the amount… Continue reading FREE TIME OF HALF OF CZECHS HAS CHANGED, SPORTS AND VIDEOS LEAD THE WAY Více informací
HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS
26. 5. 2025 Viewers primarily want local content, says Didier Stoessel from PPF about his plans in the television business. In a month, he will become one of the two heads of the group. In an interview with CNBC, he described his intentions for Nova and other channels. Traditional TV may have been in decline for years, but… Continue reading HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS Více informací
BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS
25. 5. 2025 Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising. Více informací
DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL
25. 5. 2025 Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL Více informací
SEEMINGLY IMPOSSIBLE MARKETING MISSION CAN HAVE A HAPPY ENDING THANKS TO TV ADVERTISING AND “MISSION: IMPOSSIBLE”
25. 5. 2025 Mission: Impossible: an impossible mission in various forms, which came with new instalments, inspires not only film fans but also the world of advertising. Více informací
ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP
23. 5. 2025 The first collaboration between Oneplay Sport and Nova Sport will bring all matches from the 2025 FIFA Club World Cup. It will take place from 15 June to 13 July. The Nova Group has acquired the broadcasting rights for Czech viewers for this year’s FIFA Club World Cup 2025. The Oneplay Sport and Nova Sport… Continue reading ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP Více informací
DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT
22. 5. 2025 Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT Více informací