RESEARCH
HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH
21. 1. 2026 The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell. The study examined the difference between presenting time… Continue reading HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH Více informací
AI VIDEO CAN BE A MINEFIELD FOR MARKETERS
21. 1. 2026 As marketers lean on AI video to feed the posting grind, more than a third of consumers say it dents their perception of a brand. There’s a certain kind of dread that hits when a brand video tries to be human and lands somewhere closer to “animated corporate hostage proof-of-life.” Consumers say they’re seeing AI… Continue reading AI VIDEO CAN BE A MINEFIELD FOR MARKETERS Více informací
STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?
20. 1. 2026 More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found. With the Super Bowl approaching, brands are once again preparing for advertising’s biggest stage, where celebrity and influencer cameos have become a familiar formula. But a consumer survey conducted by MX8 Labs suggests that while… Continue reading STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS? Více informací
STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES
15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES Více informací
AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS
6. 1. 2026 The number of people using traditional search engines is declining. Many are now turning to AI chatbots when searching for movies, series, and other streamed content. However, there is a problem. According to a study by veed analytics , the actual effectiveness of chatbots for video content search is still limited. How did testing across… Continue reading AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS Více informací
CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU
30. 12. 2025 The most watched TV group during this year’s Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers. Czech Television’s new Christmas Eve fairy tale Záhada strašidelného zámku became the most watched programme on Czech screens this Christmas. In total, including delayed viewing and PC viewing,… Continue reading CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU Více informací
ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT
28. 12. 2025 Advertising that is not seen does not sell. Yes, it sounds banal. Yet a new, large-scale study by Newsworks, conducted in collaboration with Lumen Research and marketing expert Peter Field, once again shows that the attention paid to advertising is becoming the decisive measure of campaign effectiveness. It also demonstrates that ads placed in high-attention… Continue reading ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT Více informací
STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS
17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS Více informací
CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA
10. 12. 2025 Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups. The share of the main TV groups in full-time viewing in November 2025 developed differently year-on-year by audience target group. In the universal 15+ target group, Czech Television retained the largest share… Continue reading CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA Více informací
THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?
10. 12. 2025 Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising. Generation Alpha, i.e. children born after 2010, are growing up in a world connected by digital technology and social networks. This generation is the first to be born “with a… Continue reading THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR? Více informací
STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL
7. 12. 2025 Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC. Ads in big-screen streaming (CTV) receive nearly 80% of viewers ‘ attention, compared to only around 20% in conventional digital environments. That’s according to research by Amplified and Video Futures Collective (VFC), an… Continue reading STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL Více informací
WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU
4. 12. 2025 Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025. This year’s ranking of the most searched terms on the Czech Google was dominated by the elections to the Chamber of Deputies. Czechs also said goodbye to the iconic singer Ozzy Osbourne and Czech actress and singer Anna… Continue reading WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU Více informací
TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA
3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA Více informací
BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?
2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED? Více informací
TRUST MATTERS – AND TV EARNS IT
22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action. This is where TV stands apart. It is consistently rated as the most trusted form of advertising in the UK. That trust is not incidental. It… Continue reading TRUST MATTERS – AND TV EARNS IT Více informací
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS Více informací
VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS
19. 11. 2025 Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index. Too many TV channels and streaming services can lead to the ‘ paradox of choice’, a situation where a large number of options makes the decision more difficult… Continue reading VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS Více informací
DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR
18. 11. 2025 While the number of people watching paid or unpaid videos on the internet has not changed much this year compared to last year, the number of digital TV viewers on the internet has increased by half a million. Digital TV on the internet (e.g. Oneplay or T-Mobile TV) was watched by 38% of the population… Continue reading DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR Více informací