Tag: media
CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA
22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them. Twenty years of innovations that have changed media, marketing and audience behavior, and now a new wave is coming… Continue reading CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA Více informací
ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS
16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS Více informací
UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE
11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE Více informací
FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME Více informací
THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?
9. 9. 2025 Czechs aged 45+ remain loyal to TV and radio, but are also increasingly spending time online and on social networks. For marketers, this means reaching a target group that is not as fragmented as the younger generation, but gaining their attention is more challenging. Petr Tomáš describes how to do it in the final part… Continue reading THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM? Více informací
CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE
8. 8. 2025 On the occasion of the entry into force of the European Media Freedom Act (EMFA), Czech media associations and public service media presented a self-regulation decalogue reflecting the requirements of this European regulation. In the coming months, they will focus on adopting a memorandum to address the implementation processes of this decalogue. As of 8… Continue reading CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE Více informací
STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH
22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH Více informací
SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION
17. 7. 2025 In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the exclusive gateway for delivering commercials to major Dutch sales houses, including Ster, Talpa Network, and Ad Alliance. This… Continue reading SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION Více informací
MADE IN AUSTRIA – MADE FOR AUSTRIA
16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading MADE IN AUSTRIA – MADE FOR AUSTRIA Více informací
ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY
12. 7. 2025 Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC. Czech media are trustworthy in the eyes of only 40% of Czech students over the age of 18, with 10% holding the opposite… Continue reading ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY Více informací
ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL
24. 6. 2025 In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL Více informací
PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT
24. 6. 2025 In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results. Stellantis… Continue reading PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT Více informací
THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?
29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING? Více informací
ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER
21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER Více informací
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT
29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT Více informací
STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS
25. 4. 2025 The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen. Most Czechs are still reluctant to pay for online news. This is according to new… Continue reading STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS Více informací
AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY
17. 4. 2025 A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform consolidates access to Connected TV (CTV), Broadcaster Video-On-Demand (BVOD), and online video inventory within a single, user-friendly interface. It’s a first-of-its-kind… Continue reading AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY Více informací
A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM
17. 4. 2025 Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into… Continue reading A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM Více informací