Tag: streaming
THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST
31. 3. 2023 Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world. Responses to the NPAW survey found that 76 percent of the operators surveyed plan to introduce advertising no… Continue reading THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST Více informací
CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
23. 3. 2023 There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA Více informací
MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED
22. 3. 2023 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or… Continue reading MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED Více informací
THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING Více informací
NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT
20. 3. 2023 The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience. Take a moment to consider what you watch and how you watch it. Like me, you’ve probably changed your viewing habits quite a bit… Continue reading NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT Více informací
TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS
16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV. Time spent with media has increased by nearly a quarter over the past five years. That’s according… Continue reading TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS Více informací
ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING
14. 3. 2023 Do you find it frustrating to sift through content on streaming platforms? You’re not alone. According to an Accenture study, 72 percent of respondents experience this feeling. What are the other findings of the “Reinvent for Growth” report? The entertainment industry landscape is changing. Existing business models are under threat and large technology companies are… Continue reading ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING Více informací
SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS
9. 3. 2023 Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports. As the streaming wars have heated up, streaming services have spent increasingly large amounts of money trying to establish their brands with consumers, going so far as to make some big media buys at this year’s Super… Continue reading SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS Více informací
TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES
18. 2. 2023 Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer. In today’s advertising landscape, brands are increasingly looking to implement precision targeting across media buys to both maximize the value of their data investments and improve performance. To do this, marketers have been leaning on… Continue reading TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES Více informací
TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
16. 2. 2023 Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic. In 2022, the average daily television viewing time (ATS) in the Czech Republic returned to the level from before the covid-19 pandemic. This is shown… Continue reading TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR Více informací
TV BECOMES INCREASINGLY RELEVANT AS GEN Z VIEWERS MATURE
8. 2. 2023 Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable differences in a single group, that is the media lifestyles of 18-24 year-old Gen Zers compared with younger counterparts. Horowitz found that overall Gen Zers split video viewing time… Continue reading TV BECOMES INCREASINGLY RELEVANT AS GEN Z VIEWERS MATURE Více informací
ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.
31. 1. 2023 The world embraced streaming during the pandemic, but as life starts returning to normal, subscription growth rates are slowing. However, predictions for double-digit growth continue into the near future. eMarketer expects streaming ad spending to reach $10 billion by the end of 2023. The challenge for many streaming companies has been staying competitive as more media… Continue reading ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE. Více informací
4 FACTS THAT WILL SHAPE TV ADVERTISING THROUGHOUT 2023
25. 1. 2023 Each year brings the opportunity to set a new direction and 2023 is no different. Appropriately, CES is a place each January where the future of media comes to life, acting as a guide to help buyers and sellers sink or swim as they navigate a new year. This year at CES, leaders across the… Continue reading 4 FACTS THAT WILL SHAPE TV ADVERTISING THROUGHOUT 2023 Více informací
PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals. Prima Television Group unveiled its service in the field of pay video on demand (SVOD) called Prima+ at a press conference on Tuesday. Defining… Continue reading PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY Více informací
TV VIEWING SHRINKS AMONG GEN Z
10. 1. 2023 Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem New research continues to highlight a generational shift in the importance of the TV screen and traditional TV viewing among younger viewers aged 13 to 24, the so-called Gen Z cohort.… Continue reading TV VIEWING SHRINKS AMONG GEN Z Více informací
CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
30. 12. 2022 No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well. The media market returned to growth in the year 2022 after the… Continue reading CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT Více informací
MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS Více informací
WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING
21. 11. 2022 Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV). As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. As more consumers become tech-savvy, they are logging… Continue reading WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING Více informací