Tag: television
CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME
24. 4. 2025 The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market. In mid-April, the Association of Television Organizations (ATO) signed a contract with ResSolution Group for mobile viewership measurement. The solution, called ReDAM, is based on a… Continue reading CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME Více informací
WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE
14. 4. 2025 O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout – the transfer of former O2 TV customers to the new service. What is the experience in practice? At the end of February this year, journalists were introduced to the Oneplay platform, which has been in preparation for several years… Continue reading WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE Více informací
THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE
13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE Více informací
PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+
7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+ Více informací
CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS
31. 3. 2025 Young people are more often guided in their purchases by advertising on social networks, while the older generation prefers TV spots and leaflets. This is according to a new wave of research on Czechs and advertising. Czechs’ attitudes towards advertising have stabilised in recent years, but there are still clear trends reflected in their buying… Continue reading CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS Více informací
PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS
26. 3. 2025 Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That’s according to a new report detailing media digital trends from Deloitte. The media industry is undergoing fundamental changes and is at a crossroads, according to a new report from Deloitte,… Continue reading PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS Více informací
CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS
26. 3. 2025 The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report. Although the number of complaints about poor reception of terrestrial TV signals has been declining in recent years, the Czech… Continue reading CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS Více informací
PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE
28. 2. 2025 Casting for the Czech version of the reality show Naked Attraction is still underway. People interested in participating in the show are those who want to meet a potential partner, says psychologist Hana Mezerová. Óčko TV is heading into the final round of casting for the Czech version of the reality show Naked Attraction. Those… Continue reading PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE Více informací
TUNING IN TO SUCCESS: STUDIO BRUSSEL AND WIN FOR LIFE’S BREAKTHROUGH
19. 2. 2025 Win for Life: +74% awareness among young adults (18-24) with Studio Brussel’s help. The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any doubts and regained their trust. The result? An enhanced image, a rejuvenated reach, and… Continue reading TUNING IN TO SUCCESS: STUDIO BRUSSEL AND WIN FOR LIFE’S BREAKTHROUGH Více informací
OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR
13. 2. 2025 Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024. Media agencies OMD and PHD had the highest share of net investment in TV advertising among domestic media agencies last year. For the period from January to December 2024, both agencies’ share stood at 12%. Specifically, it was… Continue reading OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR Více informací
TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS
11. 2. 2025 Social events are most often followed by people through television and online news sites. That’s according to new CVVM data. People mostly follow social events via television and internet news sites. In both cases, more than a third (35%) of respondents said they follow society-wide events in this way at least once a day, and… Continue reading TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS Více informací
WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS
3. 2. 2025 Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications. On the occasion of a meeting of the board of directors of Czech Radiokomunikace (CRA), Steven Marshall, a representative of the shareholder, London-based Cordiant Digital Infrastructure fund, arrived in Prague. He is… Continue reading WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS Více informací
ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING
23. 1. 2025 A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions. Users of streaming services are more willing to watch ads. That is, a full two-thirds of users have no problem with advertising as long as the ad reduces the price of… Continue reading ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING Více informací
MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS
31. 12. 2024 New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup’s media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024. This year started with the arrival of new TV channels,… Continue reading MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS Více informací
HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY Více informací
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY? Více informací
PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN
14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN Více informací
NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES Více informací