Author: Lenka Hrivnáková
FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME
9. 9. 2024 Artificial intelligence, disinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home. With less than two months to go until the opening of this year’s annual Marketing and Media Weekly conference, it’s high time to take a look at the highlights of what awaits attendees on… Continue reading FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME Více informací
PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN
9. 9. 2024 The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer. During the autumn broadcast, a new series called Kamarádi will debut on Prima Group’s main channel, replacing… Continue reading PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN Více informací
PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY
2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases. New parents are a royal discipline for marketers a. Compared to their peers who don’t have kids yet, they shop mainly because they… Continue reading PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY Více informací
PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR
2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space. The increase in the price of TV advertising in 2025 could be as high as 20% on Prima Group stations and therefore in Media Club, said Prima Group’s CCO, Vladimír Pořízek, in an interview… Continue reading PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR Více informací
INVISIBLE BRANDS DON’T SELL — WHY BUILDING REACH IS FUNDAMENTAL TO BRAND GROWTH
29. 8. 2024 In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth. We all know how complex the media landscape is. When commercial TV was a one- or two-channel affair, with no competition from the internet, there was a highly bankable relationship between ad investment, audiences, and… Continue reading INVISIBLE BRANDS DON’T SELL — WHY BUILDING REACH IS FUNDAMENTAL TO BRAND GROWTH Více informací
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
15. 8. 2024 TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT Více informací
STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
12. 8. 2024 Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS Více informací
STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS
10. 8. 2024 Yahoo, Omnicom, Amplified Intelligence team up for study. Commercials on connected TV deliver more attention and better business outcomes than other forms of digital video advertising, according to new research. The research comes as advertisers pour money formerly earmarked for broadcast and cable TV into CTV. The IAB this week forecast that spending on CTV… Continue reading STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS Více informací
THE 2024 OLYMPICS IS A REMINDER THAT APPOINTMENT TV IS ALIVE AND WELL
9. 8. 2024 This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the… Continue reading THE 2024 OLYMPICS IS A REMINDER THAT APPOINTMENT TV IS ALIVE AND WELL Více informací
DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS
8. 8. 2024 TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo. The report is available here. Read also more about TV Nova’s news in the autumn season. Source: tv.nova.cz Více informací
INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS
7. 8. 2024 Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the 2024 winners. What it’s about The report, which is available exclusively to WARC subscribers, analyses the entries and has insights into the jury’s deliberations to provide a commentary on the… Continue reading INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS Více informací
HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
1. 8. 2024 The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS Více informací
THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING
31. 7. 2024 Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical insights into how… Continue reading THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING Více informací
VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020
30. 7. 2024 Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows. Regular viewing of international (non-English language) TV shows and movies has increased by 24% since… Continue reading VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020 Více informací
HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS
29. 7. 2024 As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS Více informací
SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand’s first ever spots created with WMC Grey. A major summer campaign for Orkla Foods’ bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time… Continue reading SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION Více informací
49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV
22. 7. 2024 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and… Continue reading 49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV Více informací
CLEAR GENERATIONAL DIVIDE EMERGING IN ATTITUDES TO INCLUSIVITY, SURVEY SHOWS
20. 7. 2024 Younger generations would like to see greater representation in advertising, along with more accessible creative. Gen Z would like to see better representation and accessibility in advertising, reveals new research from Clear Channel UK, which further highlights a growing divide between generational, and gendered, views on diversity and inclusion. According to the research, 42% of… Continue reading CLEAR GENERATIONAL DIVIDE EMERGING IN ATTITUDES TO INCLUSIVITY, SURVEY SHOWS Více informací