Author: Lenka Hrivnáková
BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME Více informací
FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES
1. 5. 2024 What makes a great travel marketing campaign and how is that ‘greatness’ measured? Brand exposure? Definitely. Increase in bookings? Without a doubt. You don’t get there though without some degree of innovation – a fresh idea and powerful narrative that inspires and makes your brand stand apart. The five we’ve handpicked below demonstrate these elements… Continue reading FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES Více informací
STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS
30. 4. 2024 LGBTQ characters are dropping across broadcast, cable and streaming networks GLAAD released the findings of the 19th edition of ‘Where We Are on TV,’ a report that analyzes the number of LGBTQ regular and recurring characters across broadcast, cable and streaming. LGBTQ characters are falling out of focus on the small screen. GLAAD released the findings… Continue reading STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS Více informací
MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT
29. 4. 2024 Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT Více informací
TN LIVE CELEBRATES ITS THIRD BIRTHDAY
29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading TN LIVE CELEBRATES ITS THIRD BIRTHDAY Více informací
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT
25. 4. 2024 The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT Více informací
HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE?
24. 4. 2024 Advertising has an average short-term profit ROI of £1.87 per pound invested which increases to £4.11 when sustained effects are included; a major new study concludes that 58% of advertising’s total profit generation happens after the first 13 weeks. Context Profit Ability 2: the new business case for advertising*, commissioned by TV industry body Thinkbox, is an… Continue reading HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE? Více informací
NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV
18. 4. 2024 SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an… Continue reading NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV Více informací
HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS
17. 4. 2024 The 12th HbbTV Symposium and Awards on 14th-15th November 2024 in London, UK will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), has compiled several attractive sponsorship packages. “There is already… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS Více informací
TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
12. 4. 2024 The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY Více informací
CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP
10. 4. 2024 CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders’ debate for the EP elections. CNN Prima News, the news multiplatform, in cooperation with the Ivan Hlinka Foundation, has launched an… Continue reading CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP Více informací
PRIMA EXPANDS HOBBY SHOWS
10. 4. 2024 Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce Prima TV’s Sunday hobby window, which includes the programmes Receptář prima nápadů, Libovky Pepa Libický and Vychytávky Ládi Hrušky, will be expanded with a new programme Zahradník po ruce (Gardener at Hand) from 14 April. In it, presenter Tomáš Trejbal… Continue reading PRIMA EXPANDS HOBBY SHOWS Více informací
OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM
9. 4. 2024 The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning. Omnicom agencies are hosting the second edition of their OmniConnect conference on Thursday 18 April. Aimed at clients of these agencies, the event will be attended by a total of 250 clients… Continue reading OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM Více informací
OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts. Óčko is integrating content from the social network Instagram into its broadcasts. Since the beginning of April, Instagram posts have thus become part of the TV programme throughout the music group’s daytime broadcasts. The development was created… Continue reading OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS Více informací
STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS
9. 4. 2024 There has been a sharp rise in the proportion of consumers who feel that being rewarded for loyalty is an important way for brands to help support society during difficult economic times. That’s according to new research* from Hall & Partners which finds 52% of Brits feel this way; that compares with just 17% of… Continue reading STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS Více informací
CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME Více informací
KUBA S NOVOU PODCAST ABOUT TN.LIVE
4. 4. 2024 TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes. Jakub Strýček’s guest on Kuba s Nova was Martin Synek, head of editorial for TN Live. What does the future hold for viewers? And how is the broadcast from… Continue reading KUBA S NOVOU PODCAST ABOUT TN.LIVE Více informací
15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
4. 4. 2024 This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim “15… Finally we can”, Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers. Prima Cool… Continue reading 15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY Více informací