Author: Lenka Hrivnáková
MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING
12. 3. 2024 Auditing firm Media Strategy presents data as part of its PPA Ranking for the full year 2023. PHD had the highest share of net investment in TV advertising among domestic media agencies in 2023. For the period January to December 2023, it accounted for 11.8%. This is according to the PPA Ranking, provided by Media… Continue reading MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING Více informací
TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD
12. 3. 2024 The narrative romantic series set against the backdrop of the events of 1939 has entered the portfolio of the major international distributor ONZA Distribution. The Golden Swan convinced especially by the quality of processing and the audience reach that the series has gained on the domestic market. The series will be presented at major international… Continue reading TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD Více informací
TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING
11. 3. 2024 As expected – TV Nova and rival Prima’s series, which were primarily produced “exclusively” for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers. From the end of March, Nova Television will air two series of Iveta, originally intended for and deployed… Continue reading TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING Více informací
STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES
11. 3. 2024 More than a third of respondents to Hub survey say sports is “much more important than other kinds of content”. According to a new survey from Hub Research, sports is having an increasingly larger impact on consumers’ choice of streaming services. The survey—taken in advance of the blockbuster news of Disney, Warner Bros Discovery and… Continue reading STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES Více informací
CZECH LION AWARD: BEST SERIES VOLHA, MINISERIES MATHEMATICS OF CRIME
9. 3. 2024 At the Czech Lion Film Awards, the Volha series and the miniseries Matematika zločinu (Mathematics of Crime) were also awarded. The prize for the best television series at this year’s Czech Lion Film Awards went to the series Volha, which brings together clips from normalised Czechoslovak television in the 1970s and 1980s and was broadcast… Continue reading CZECH LION AWARD: BEST SERIES VOLHA, MINISERIES MATHEMATICS OF CRIME Více informací
DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK
9. 3. 2024 Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but… Continue reading DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK Více informací
STUDY: TV TOP PURCHASE INFLUENCER
8. 3. 2024 US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of… Continue reading STUDY: TV TOP PURCHASE INFLUENCER Více informací
SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY
8. 3. 2024 When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study. The vast majority of engaged streaming viewers in the U.S. want to see their lives — working, managing family life and providing care — represented on screen more often… Continue reading SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY Více informací
KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV
7. 3. 2024 “Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV Více informací
STUDY: ADVERTISING THRIVES IN THE LIVING ROOM
7. 3. 2024 The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, and commissioned… Continue reading STUDY: ADVERTISING THRIVES IN THE LIVING ROOM Více informací
PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES
7. 3. 2024 Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels’ data, they continue… Continue reading PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES Více informací
NOVA SIGNIFICANTLY EXPANDS ITS TV COVERAGE IN THE NORTH OF THE CZECH REPUBLIC
7. 3. 2024 Digital Broadcast, the operator of DVB-T2 multiplex 24, has launched a 10 kW transmission from the Usti nad Labem – Kukla site. The signal will cover up to one million inhabitants. The most important customer of the TV multiplex is the media group Nova, which in addition to its flagship channel also distributes thematic clones… Continue reading NOVA SIGNIFICANTLY EXPANDS ITS TV COVERAGE IN THE NORTH OF THE CZECH REPUBLIC Více informací
THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING
7. 3. 2024 Czech Television stations remained the strongest in February in terms of viewership in the universal 15+ group in daytime. In primetime, Nova is still the number one group. The Prima group grew the most year-on-year in prime-time in February. Czech Television stations were the strongest in February in the 15+ group in terms of viewership.… Continue reading THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING Více informací
DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR
6. 3. 2024 The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte. The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation… Continue reading DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR Více informací
SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER
5. 3. 2024 At the beginning of february, nova tv celebrated its 30th anniversary since it began broadcasting. On this occasion, the programming director, silvia majeská, who is in charge of both nova’s and the slovak markíza’s programming revealed in an interview whether the two tv stations can be connected, what viewers in the czech republic and slovakia… Continue reading SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER Více informací
OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION
5. 3. 2024 The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks. The Óčko TV group’s social networks generated 650 million impressions organically in the whole of 2023, according to statistics from the music operator. The goal for this year is to reach one… Continue reading OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION Více informací
FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES
4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES Více informací
CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN
4. 3. 2024 An all-night special on Election Super Tuesday is produced by CNN Prima News in partnership with CNN. It will be offered on the night of Tuesday, March 5 to Wednesday, March 6. CNN Prima News, in partnership with CNN America, will offer an all-night special. On the night of 5/6 March, it may decide whether… Continue reading CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN Více informací