Author: Daniela Sedláčková
PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM
27. 1. 2026 The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform. The daily series presents the work of medical staff in the emergency room and focuses on decision-making… Continue reading PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM Více informací
THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.
26. 1. 2026 From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date. After a Christmas and New Year’s break, the series Bratři a sestry will return on Tuesday , 10 February. TV Nova will continue to air the series twice a week, on Tuesdays… Continue reading THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY. Více informací
MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS
23. 1. 2026 Czech campaigns were successful in Europe at the Impact Awards Europe 2025 competition. Thanks to McCann Prague, they took home two gold and two silver awards. On Wednesday, 22 January 2026,the European Association of Communications Agencies (EACA) announced the winners of the Impact Awards Europe 2025 competition. Czech advertising was successful on the European stage… Continue reading MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS Více informací
TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT
23. 1. 2026 Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT Více informací
THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING
23. 1. 2026 Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing. The year 2025 brought significant changes to influencer marketing. Audience size is no longer the main measure of success, reach is declining due to algorithm changes, and brands are focusing on long-term collaborations. At the… Continue reading THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING Více informací
A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.
22. 1. 2026 After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting. The… Continue reading A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION. Více informací
YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX
22. 1. 2026 For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX Více informací
TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH
22. 1. 2026 The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC. According… Continue reading TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH Více informací
HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH
21. 1. 2026 The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell. The study examined the difference between presenting time… Continue reading HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH Více informací
AI VIDEO CAN BE A MINEFIELD FOR MARKETERS
21. 1. 2026 As marketers lean on AI video to feed the posting grind, more than a third of consumers say it dents their perception of a brand. There’s a certain kind of dread that hits when a brand video tries to be human and lands somewhere closer to “animated corporate hostage proof-of-life.” Consumers say they’re seeing AI… Continue reading AI VIDEO CAN BE A MINEFIELD FOR MARKETERS Více informací
ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR
20. 1. 2026 Nine nominations, two series, one strong script. Following last year’s success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from… Continue reading ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR Více informací
ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH
20. 1. 2026 This year’s 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence. The Association for Strategic Communication and Public Relations (ASCOPA) is launching the 24th edition of the Zlatý středník competition. Applications can be submitted until 31 March 2026. Discounted early bird applications are available until the end of… Continue reading ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH Více informací
STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?
20. 1. 2026 More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found. With the Super Bowl approaching, brands are once again preparing for advertising’s biggest stage, where celebrity and influencer cameos have become a familiar formula. But a consumer survey conducted by MX8 Labs suggests that while… Continue reading STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS? Více informací
APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK
20. 1. 2026 Apple remains at the top of the ranking of the world’s most valuable brands. Nvidia has entered the top five, ranking among the world’s five most valuable brands for the first time thanks to the boom in artificial intelligence. American technology companies continue to dominate the Global 500 ranking of the world’s most valuable brands… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK Více informací
AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU
20. 1. 2026 The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion. The Association of Communication Agencies (AKA), in cooperation with the Art Directors Club Czech Republic (ADC), is launching an industry initiative called Síla nápadu. Its… Continue reading AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU Více informací
THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE
18. 1. 2026 Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year. The global advertising market grew by 8.9% last year to a total of US$ 1.19 trillion. The largest share of this amount went to tech giants – Alphabet, Amazon and Meta… Continue reading THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE Více informací
CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION
16. 1. 2026 The new campaign for the Czech kimchi brand Beavia, “So take me!”, starts on 15 January. The Czech fermented food brand Beavia is launching its first television campaign. From 15 January, it will run as a sponsorship message on television under the slogan “So take me!“. This is the brand’s first introduction to television audiences,… Continue reading CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION Více informací
AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL
14. 1. 2026 LinkedIn gives the impression that AI has radically changed people’s shopping behaviour, that traditional SEO is dead, and that if your e-shop isn’t AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest. At Roivenue, we analysed hundreds of… Continue reading AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL Více informací