Author: Daniela Sedláčková
MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI
2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI Více informací
OVERVIEW OF EVENTS IN MARKETING IN 2025
31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025 Více informací
NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS
31. 12. 2025 The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025. TV Nova will broadcast a special edition of Televizní noviny on New Year’s Eve. The program will offer entertaining content, including appearances by characters from the series Comeback, and will highlight selected moments… Continue reading NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS Více informací
CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU
30. 12. 2025 The most watched TV group during this year’s Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers. Czech Television’s new Christmas Eve fairy tale Záhada strašidelného zámku became the most watched programme on Czech screens this Christmas. In total, including delayed viewing and PC viewing,… Continue reading CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU Více informací
ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT
28. 12. 2025 Advertising that is not seen does not sell. Yes, it sounds banal. Yet a new, large-scale study by Newsworks, conducted in collaboration with Lumen Research and marketing expert Peter Field, once again shows that the attention paid to advertising is becoming the decisive measure of campaign effectiveness. It also demonstrates that ads placed in high-attention… Continue reading ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT Více informací
THE HISTORY OF KOFOLA’S CHRISTMAS CAMPAIGNS: IT JUST WOULDN’T BE CHRISTMAS WITHOUT THOSE “BIG CURVED TEETH”
25. 12. 2025 “I don’t have to — I can already see it!” With that line comes the annual certainty that Christmas is just around the corner. Kofola’s Christmas campaigns work because of their remarkable consistency: since 2003, Czech television audiences have embraced the same simple story — one that never really changes, and yet never grows old.… Continue reading THE HISTORY OF KOFOLA’S CHRISTMAS CAMPAIGNS: IT JUST WOULDN’T BE CHRISTMAS WITHOUT THOSE “BIG CURVED TEETH” Více informací
A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING
24. 12. 2025 All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones. This year, too, advertisers around the world have prepared Christmas commercials. Some are humorous, others touch on more serious themes like being able to be fully present with loved ones,… Continue reading A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING Více informací
CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE
23. 12. 2025 Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace. This year, Czech Christmas ads are riding a more serious wave. Pilsner Urquell celebrates recurring rituals with loved ones, Bernard encourages peace, Rohlik encourages living in the present, Albert thanks Santa Claus for his gifts and Footshop emphasises… Continue reading CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE Více informací
FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR
23. 12. 2025 The Chance League’s viewership grew significantly in the fall, with attendance among the highest ever. The autumn season of the Chance League confirmed the growing interest of fans in the domestic competition, according to data from the League Football Association (LFA). Viewership of league matches on Oneplay Sport rose 23 per cent year-on-year, the most… Continue reading FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR Více informací
SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025
22. 12. 2025 Many Czechs enjoy Christmas advertising, as last year’s survey by ResSolution Group showed. Although most people feel that Christmas campaigns start too early — something that was especially noticeable this year — this tends to bother older consumers more than younger ones. Younger audiences already regard October or November as an appropriate time for Christmas… Continue reading SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025 Více informací
THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME
22. 12. 2025 The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port. The Council for Radio and Television Broadcasting (RRTV) has taken note of the termination of the licenses to operate the Prima Port television programme. The operator FTV Prima’s licences for both terrestrial digital broadcasting… Continue reading THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME Více informací
THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI
22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand’s communication to a more emotional and visually captivating level. The campaign was developed by FAVI’s marketing team, which created the commercial using artificial intelligence. At the beginning of 2015, the vision of the online… Continue reading THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI Více informací
TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI
22. 12. 2025 January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return. January is traditionally a weak season for commercial TV stations, which is why there are few premiere titles on their evening broadcasts. These, on the other hand, will be added to the main programme of… Continue reading TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI Více informací
THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS
18. 12. 2025 John Lewis Christmas ads long ago crossed the boundaries of ordinary marketing and became part of the Christmas ritual. Every year, viewers wait for them with anticipation, evaluate them, and compare them with one another. John Lewis’s strength lies in its ability to tell deeply human stories and capture the magic of Christmas. How have… Continue reading THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS Více informací
CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”.
18. 12. 2025 As is now tradition, we tested selected Christmas adverts. Coca-Cola defended its position as an expert, and Brit achieved the best result of all the Christmas adverts tested so far. An advert with AI elements from the Rohlík brand also performed interestingly in the test. As the traditional Ipsos Christmas advert test shows, Coca-Cola has… Continue reading CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”. Více informací
PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY
18. 12. 2025 From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children’s animation block Prima Show Kids. From 1 January 2026, the Prima Show TV channel will expand its programming with a new morning animation block for children called Prima Show Kids. Every day between 6.00 and 12.00 it will… Continue reading PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY Více informací
STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS
17. 12. 2025 Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS Více informací
PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES
13. 12. 2025 Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning. The view of the possibilities of digital out-of-home advertising (DOOH) is changing thanks to programmatic DOOH. Brands can now combine the cinematic power of large-scale creative outdoor advertising with the precision, measurability and flexibility that advertisers demand. Whether during a lunch… Continue reading PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES Více informací