Author: Daniela Sedláčková
RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME
25. 3. 2025 ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement. The ResSolution Group is expanding its reach in the media research field – together with DCore Software it has developed the ReDAM mobile media… Continue reading RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME Více informací
ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY
24. 3. 2025 The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery. This year’s 32nd edition of the local creativity competition in commercial communication ADC Czech Creative Awards has published the entries. A total of 270 creative works have been submitted, of which 172… Continue reading ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY Více informací
THE BIG BRAND BATTLES: NOSTALGIA, COMPARISON, AND PROVOCATION WORK WELL IN ADVERTISING WARS
24. 3. 2025 When two or three strong brands meet in a certain market segment, they go head-to-head. There is only one spot in the sun, and while there doesn’t have to be just one winner, anyone who hesitates may find with dread that they are not among the top players but at the bottom. Více informací
YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA
24. 3. 2025 The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes. This year’s seventeenth edition of Young Lions, a creative competition and training programme for young communications professionals up to and including 30 years of age, has announced the winners in each category. Seventy teams entered this year’s… Continue reading YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA Více informací
FIVE CHARTS TO END THE TV DEBATE
23. 3. 2025 To drive growth, we must strengthen the brand, says Peter Field. For almost the last twenty years, the performance marketing world has been arguing that brand-building advertising is wasteful and unnecessary; that all a business needs to do is to spend their advertising money at the bottom of the sales funnel. This means using targeted… Continue reading FIVE CHARTS TO END THE TV DEBATE Více informací
WARC RANKINGS 2025: CREATIVE 100 REVEALED
21. 3. 2025 Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what… Continue reading WARC RANKINGS 2025: CREATIVE 100 REVEALED Více informací
IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS
20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS Více informací
ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV
20. 3. 2025 The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works. The Association of Commercial Television (AKTV) has reached an agreement with the operators of Přehraj.to and… Continue reading ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV Více informací
DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND
19. 3. 2025 For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos. Brands nowadays very often stick to a guaranteed formula in their creative. Car manufacturers have their type of advertising, beer companies have theirs, and the downside is that within the… Continue reading DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND Více informací
LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS
18. 3. 2025 The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis. Quality advertising that can reach its audience not only works with creative experiences that are deeply etched in the memory, but is empathetic enough to evoke a feeling… Continue reading LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS Více informací
TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE
17. 3. 2025 Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski. Last autumn, Dramedy Productions launched a new film studio, which it built next to its original studio in Prague’s Kbely district, where it is gradually expanding… Continue reading TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE Více informací
PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY
17. 3. 2025 Television Prima will offer several new shows in April prime time. Television Prima will send three premiere series and one rerun to the spring season. All are intended to air in prime time, according to TV Prima’s April programming plans. The second season of Hořký svět will launch from Sunday, March 30 at 8:15pm. It will… Continue reading PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY Více informací
THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS
15. 3. 2025 From Pepsi’s collab with Britney Spears to Bud’s ‘Wassup?’ ADWEEK selects 25 of the best Big Game commercials since 2000. Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and… Continue reading THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS Více informací
NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT
14. 3. 2025 Partnership to bring direct sharing of video highlights from major football and MMA matches to the Livesport website and mobile app TV Nova and Livesport have entered into a new collaboration that will expand the way people watch sports content. The partnership is set to bring direct sharing of video highlights from major football and… Continue reading NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT Více informací
POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES
13. 3. 2025 The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of… Continue reading POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES Více informací
RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ
13. 3. 2025 In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly. At the end of February, the second season of the popular crime series Hrdina arrived on the streaming platform prima+. The now common practice… Continue reading RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ Více informací
TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN
12. 3. 2025 TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time. TV Nova has released several new titles for the second part of the spring season. Among them are some series previously shown on the Voyo platform, such as Král Šumavy, Gumy, and Mozaika, as well as… Continue reading TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN Více informací
PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY
12. 3. 2025 The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs. prima+ reports nearly 100% year-on-year user growth in Smart TV apps, with big screens becoming the dominant platform for viewing content. The app is now available on TVs from LG, Samsung,… Continue reading PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY Více informací