Author: Daniela Sedláčková
CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY
27. 2. 2025 Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily. More than half of the Czech online population watches movies several times a week – regardless of whether in the cinema or at home. Daily or almost daily… Continue reading CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY Více informací
NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS
26. 2. 2025 PPF Group is increasing the number of its original sports channels and adjusting their offerings with the launch of Oneplay. With the creation of the joint platform Oneplay by O2 and TV Nova, the companies’ sports offer channels are also being merged and modified. The PPF Group, owner of O2 and TV Nova, will offer… Continue reading NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS Více informací
STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES
26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES Více informací
PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT
26. 2. 2025 Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform. TV Prima and pay-TV operator Skylink have agreed to extend the distribution contract. Viewers of this satellite television and streaming platform will continue to have access to all nine Prima TV channels in… Continue reading PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT Více informací
PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR
26. 2. 2025 Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR Více informací
LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA
26. 2. 2025 Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon. Television Nova is preparing for the time when it will proceed to prevent skipping of ads in rewind. It is supposed to happen “soon”. This was stated to MediaGuru.com by TV Nova CEO Daniel Grunt. He explained that with… Continue reading LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA Více informací
ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026
26. 2. 2025 The launch of Oneplay will bring opportunities for advertisers. However, it won’t be from the start. The introduction of a hybrid subscription with ads is planned for 2026. Starting 10 March, viewers of O2 TV and subscribers to Voyo will see changes to their user interface and content offering. It will now be branded under… Continue reading ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026 Více informací
VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD
25. 2. 2025 O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay. TV service O2TV and VOD service Voyo will end in the market. They will be replaced by a new joint service Oneplay. The news was announced by the CEOs of TV Nova Daniel Grunt and O2 Jindřich Fremuth. Both companies… Continue reading VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD Více informací
NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN
24. 2. 2025 Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The “Not Drinking is a Plus” campaign was born. Women with Courage warns against alcohol addiction. In the campaign of the Prima+ platform called “Nepit je plus”, actresses Michaela Badinková, Michaela Tomešová… Continue reading NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN Více informací
ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS
21. 2. 2025 Art Directors Club is extending the deadline for entries to this year’s ADC Awards by one week. Art Directors Club (ADC) is extending the deadline for entries to this year’s ADC Czech Creative Awards by one week. Creatives, agencies and studios have until 7 March 2025 to register their projects. “We want to give creatives… Continue reading ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS Více informací
PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH
21. 2. 2025 Prima will return new episodes of its four hobby shows to Sunday afternoon airtime. From Sunday 2 March, Prima will include the premiere episodes of its hobby shows. These are regularly broadcast from Sunday lunchtime. Receptář Prima nápadů, Libovky Pepy Libického, Vychytávky Ládi Hrušky and Zahradník po ruce, which continues for the second time this… Continue reading PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH Více informací
CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING
20. 2. 2025 Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING Více informací
PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA
20. 2. 2025 Watchers use the app to decide who is the most “real”, thereby influencing the course of the game and the fate of individual participants. The streaming platform prima+ will include the daily reality show Starhouse from Monday 3 March. The edit will then be offered by the main channel Prima every Monday evening from 10… Continue reading PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA Více informací
U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND
20. 2. 2025 Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use… Continue reading U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND Více informací
TUNING IN TO SUCCESS: STUDIO BRUSSEL AND WIN FOR LIFE’S BREAKTHROUGH
19. 2. 2025 Win for Life: +74% awareness among young adults (18-24) with Studio Brussel’s help. The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any doubts and regained their trust. The result? An enhanced image, a rejuvenated reach, and… Continue reading TUNING IN TO SUCCESS: STUDIO BRUSSEL AND WIN FOR LIFE’S BREAKTHROUGH Více informací
CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME
19. 2. 2025 The documentary about the Uherské Brod shooting kicks off CNN Prima News’ new true crime series Minutes of Crime, which provides a look at crimes from history. CNN Prima News is launching a new true crime documentary called Minutes of Crime. The voiceover for the show was provided by actor Lukas Vaculik. The authors of… Continue reading CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME Více informací
LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE
16. 2. 2025 Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent. Linear TV remains the largest source of video content in Western Europe, despite a gradual decline in minutes watched. This is according to analysis of OTT & Video and TV… Continue reading LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE Více informací
TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH
15. 2. 2025 Two-thirds of viewers find advertising on live TV more acceptable than in on-demand programmes. In VOD, viewers are receptive to advertising if it saves them money on their subscription. These are the findings of a study by Hub Entertainment Research entitled TV Advertising: Fact vs. Fiction, which was conducted among 3,000 US consumers (14-74 years… Continue reading TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH Více informací