Author: Daniela Sedláčková
FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY
28. 10. 2024 Television has shaped modern history. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far? Více informací
EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV
27. 10. 2024 Over 80% of households with a connected TV prefer CTV to traditional linear TV. Although the market share of CTV in Europe does not yet reach the level of the United States, Europe is becoming the fastest growing market for the format today. Various studies show that more than 80% of households with a connected… Continue reading EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV Více informací
FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN
25. 10. 2024 The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes. The Grand Prix, for the absolute top-rated winning campaign, was awarded to FLE Media Awards agency Kreativ Gang CZ in this year’s competition. For Lego Trading, it created the Epic Lego Win campaign,… Continue reading FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN Více informací
CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027
24. 10. 2024 The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market. Ceske Radiokomunikace (CRA) expects that commercial operation of 5G Broadcasting could begin in the Czech Republic in 2027. Marcel Procházka, director of CRA’s… Continue reading CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027 Více informací
WHY TV ADVERTISING STILL RULES BRAND-BUILDING
24. 10. 2024 Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, what else do these brands have in common? They’re all huge TV advertisers. Coca-Cola’s biggest marketing campaigns have always featured TV commercials, from “I’d Like to Buy the World a Coke” in the 70s to the more recent “Share a Coke.” Apple… Continue reading WHY TV ADVERTISING STILL RULES BRAND-BUILDING Více informací
PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES
24. 10. 2024 Media group Prima and TV group Pohoda want to continue to ensure the distribution of their programmes via DVB-T2 terrestrial broadcasting. Prima has teamed up for full terrestrial broadcasting with Czech Radiocommunications (CRA), with whom it distributes its complete portfolio of programmes. Unlike rival Nova, it has not yet distributed any of its channels as… Continue reading PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES Více informací
HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX
23. 10. 2024 Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That’s to be expected. TV’s a powerful response channel. But something far less expected also happens. Paid search campaigns grow more effective. Social media engagement rises. Even in-store visits increase. This is a real scenario that plays out time… Continue reading HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX Více informací
MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%
21. 10. 2024 Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%. For next year, Media Club is increasing the price of spot national and local radio advertising by an average of 5%. It will enter the new year with a share… Continue reading MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10% Více informací
MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%
21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year. Trade representative Media Club has confirmed forecasts of a significant increase in TV advertising list prices for next year. The company’s commercial policy for 2025 foresees an average increase in the price of TV advertising of between 18% and 22%.… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22% Více informací
HOW DIFFERENT GENERATIONS WATCH TV
19. 10. 2024 Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading HOW DIFFERENT GENERATIONS WATCH TV Více informací
MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS
18. 10. 2024 “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18. From the boom of on-demand to peak… Continue reading MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS Více informací
BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE
18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE Více informací
6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING
18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING Více informací
TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS
17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint? Více informací
TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL
17. 10. 2024 It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin – in comics, innovative toys, films, and various TV shows. Even in TV advertising. Today, Transformers have millions of fans. What is behind… Continue reading TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL Více informací
PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE
17. 10. 2024 The Prima Group’s linear TV stations offer is set to grow with more than one new channel. Prima is applying to the RRTV for a licence for another station. The Prima group intends to expand its portfolio of TV stations with one more TV channel in addition to the upcoming detective Prima Case. It has… Continue reading PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE Více informací
MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360
15. 10. 2024 Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. Media Club, in partnership with Wavemaker, has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. This was a campaign for dm drogerie markt for beauty products.… Continue reading MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360 Více informací
CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM
14. 10. 2024 Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful. Czech agencies brought home a total of eight awards from the Golden Drum festival, which took place on 9 and 10 October in Portorož, Slovenia, including one Grand Prix. This was… Continue reading CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM Více informací