Author: Daniela Sedláčková
ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME
14. 10. 2024 The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn. The Association of Television Organisations (ATO) has already received bids for the out-of-home TV viewing measurement project and will begin to consider them shortly.… Continue reading ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME Více informací
PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER
14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER Více informací
BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE
11. 10. 2024 Even the things we can’t quantify can be important for building brands, according to keynote speaker John Hegarty at this year’s Brand Management Conference. “Married to Creativity” was the subtitle of this year’s 10th annual Brand Management conference, which aims to bring different perspectives on the importance of brand building to business growth. It took… Continue reading BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE Více informací
CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION
11. 10. 2024 The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack. CNN Prima News has unveiled a new theme song for a special broadcast dedicated to the American election. The song was created at this year’s Composers Summit Prague in the workshop of American composer Jeff… Continue reading CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION Více informací
FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS
11. 10. 2024 Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year’s Sport Alive conference. Czech Television wants to keep the broadcasting rights… Continue reading FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS Více informací
EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV
10. 10. 2024 The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services. The UHF band is important for the dissemination of digital television as well as wireless devices for productions such as microphones.… Continue reading EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV Více informací
CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN
9. 10. 2024 Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand. Chef Philip Sajler’s brand, which offers meals for the home and office, has launched a marketing campaign. It wants to highlight a key feature of its products and is therefore working with the… Continue reading CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN Více informací
ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV
9. 10. 2024 For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV. Adform has realized the first programmatic campaign in linear TV on the Czech market for ČSOB . It was created in cooperation with Publicis Groupe and Tivio Studio. The advertisement for ČSOB Active Client was targeted… Continue reading ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV Více informací
PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET
7. 10. 2024 This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague’s Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year’s winners is Prima TV, which has won the title for the ninth time. Brands cannot enter… Continue reading PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET Více informací
FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR
7. 10. 2024 Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition. The Fenix Awards industry competition knows its winners. They were announced at the gala, where 50 statuettes were handed out in more than 40 categories by Mate Otto Hajek, co-owner of… Continue reading FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR Více informací
THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL
7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year’s Golden Drum competition. This year’s 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work… Continue reading THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL Více informací
WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS
6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS Více informací
FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT Více informací
RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS
3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal… Continue reading RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS Více informací
PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS
2. 10. 2024 Video platform prima+ has announced several new features, including the expansion of children’s content and the possibility of viewing on Philips and Hisence TVs. Streaming platform prima+ is revamping the look of its TV app, aiming to make it easier for users to browse titles. The new app will also be available for Philips and… Continue reading PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS Více informací
NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START
2. 10. 2024 Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci. TV Prima will launch new series Kamarádi and Hrdina later this autumn. The prima+ video platform will also feature a sequel to the No Regrets series… Continue reading NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START Více informací
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why. Více informací
TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS
1. 10. 2024 OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the… Continue reading TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS Více informací