This egtabite features the most interesting business case studies of 2022. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past twelve months.
If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of over 400 egtabites on egta’s website.
egtabite 408: Celebrating World TV Day around the globe
World Television Day was celebrated for the 26th time on 21 November. The annual TV spot, local coverage, campaigns highlighting TV’s strengths for advertisers, and Expert series on the attention economy, were some of the initiatives carried out on the occasion.
egtabite 406: TF1 PUB teams up with Snapchat for the return of a hit TV show
TF1 PUB in France teamed up with Snapchat for the distribution of content from the reality TV show Star Academy, as part of TF1 PUB’s strategy that aims to appeal to younger audiences across devices.
egtabite 404: Il Collegio – how Rai Pubblicità transformed the classical TV spot into branded stories
Italian sales house Rai Pubblicità seamlessly integrated the brand of sanity products Lines into a successful series, boosting the awareness of the brand while addressing gender stereotypes and discrimination.
egtabite 402: How ITV became Better Together
ITV launched new strategy based on a simple question: What can we do better? ITV conducted 40 one-on-one interviews with agencies to gauge their sentiment about ITV which lead to valuable course corrections.
egtabite 400: DPG Media’s one connected media ecosystem
The Belgian sales house DPG Media Advertising laid out a strategy to build a sustainable future for advertising through threefold approach: building an omnichannel video ecosystem, focusing on first-party data and promoting local impact.
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egtabite 398: Seven.One Media’s award-winning wine-commerce
Seven.One Media in Germany made use of its full value chain when it created a niche e-commerce brand Vinzery.
egtabite 396: The atmedia index helps industry players navigate the Czech TV market
The atmedia index, research studies published by the Czech sales house atmedia, provides readers with in-depth analysis of the local TV & VOD environment.
egtabite 394: Pro Plus’ tailor-made product placement offering
Pro Plus in Slovenia introduced a new offering to its portfolio, incorporating product placement and sponsorships for advertisers, tailored for an environment where strict rules apply to the format.
egtabite 391: An interview with egta’s new president, Walter Zinggl
egta’s new President shares his thoughts on egta, his presidency and the future of our industry in the years to come in a short interview.
egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? The case focuses on a recent data-driven ad campaign by Kia, rolled out by DPG Media Advertising and Havas Media in Belgium.
egtabite 387: RTL AdConnect and the new life of the living room
This egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World.
egtabite 385: Making TV advertising accessible for everyone
This egtabite focuses on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description services. This edition aims to inspire TV companies to embark on their own journey towards making sure TV is truly accessible to all audiences.