Tag: SVOD
STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS
5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS Více informací
STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET
4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference. The StreamTV 2026 conference in Lisbon confirmed the irreversible decline of traditional broadcasting into the background. According to… Continue reading STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET Více informací
STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING
27. 4. 2026 tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING Více informací
ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL
16. 4. 2026 O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial. Until the end of April, Oneplay customers will receive one month’s access to HBO Max content as a bonus. Customers will have access to the HBO, HBO2, HBO3, Cinemax and Cinemax 2 channels directly within Oneplay,… Continue reading ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL Více informací
ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ
7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats. The Oneplay platform has added a visual element of a burning fireplace to its offering, thereby responding to current viewer trends whilst promoting its key broadcast formats. In addition to classic fireplace variants, including a country… Continue reading ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ Více informací
ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX
10. 3. 2026 One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX Více informací
STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION
2. 3. 2026 New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching. The findings come from a survey of 1,500 UK consumers published in Bango’s latest report, The Future of Bundling Waits for No One. According to the research conducted for… Continue reading STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION Více informací
PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED
25. 2. 2026 The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks. The offering for the coming period focuses primarily on strong emotions and genre diversity that will satisfy lovers of romance and… Continue reading PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED Více informací
PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES
11. 2. 2026 The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020. Parks Associates has released new survey results indicating that affordability has overtaken content availability as the dominant reason consumers cancel video services. Data from its Streaming Competition and Profitability: Pricing Models & Retention Strategies study finds… Continue reading PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES Více informací
ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI
11. 2. 2026 The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna. Nine pairs of contestants will compete in the new travel reality show Asia Express. Among them are some well-known names. For example, world… Continue reading ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI Více informací
PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS
11. 2. 2026 After three years, the Prima Group’s video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.… Continue reading PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS Více informací
PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT
29. 1. 2026 The Prima media group is cancelling the so-called “grace period”, which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature. From 1 February, FTV Prima, inagreement with pay-TV operators, will tighten the conditions under which it will be possible to watch programmes on its channels on catch-up. This… Continue reading PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT Více informací
ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+
29. 1. 2026 TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place. From 2 February 2026,Oneplay will expand its offering with new television channels from the AMC Networks group.… Continue reading ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+ Více informací
STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING
27. 1. 2026 In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a deep dive into consumer… Continue reading STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING Více informací
STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT Více informací
TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT
2. 10. 2025 Consumer spending on video content grew year-over-year in the second quarter according to report. Viewers are increasing their consumption of local TV content according to TiVo’s latest report on video trends. The results of TiVo’s Q2 2025 Video Trends Report show that the importance of local content has increased over the past year, with 61%… Continue reading TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT Více informací
ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH
2. 10. 2025 O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator. From 1 to 31 October, customers will also get HBO Max on top of every new Oneplay tariff plan they order from O2. This will give them access to Oneplay’s… Continue reading ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH Více informací
STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES
16. 9. 2025 The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES Více informací