BEING INSPIRED BY PRODUCTS ON TV WILL DRIVE MOST US VIEWERS TO ACT

After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.



Beyond the chart:

• Shoppable TV is growing as a commerce platform, as evidenced by Fox-owned streaming service Tubi hosting a shoppable Super Bowl stream through Sunday's big game.


• Still, a vast majority (82.9%) of retail sales will be purchased via physical channels in 2025, per our October 2024 forecast.

Use this chart: Marketers and retailers can use this chart to know where to meet TV-watching audiences and as evidence for including linear TV or connected TV (CTV) channels in their campaigns.

Source: emarketer.com