CASE STUDIES

EGTABITE 420: HOW TF1 PUB IS INVENTING TOMORROW’S ADVERTISING IN THE METAVERSE

17. 3. 2023 In this week’s egtabite, we step into the metaverse with TF1 PUB, where the French sales house recently welcomed industry players to present its future strategy, aptly titled: “Let’s invent tomorrow’s advertising together”. In this era of multi-screen consumption and technological advances, advertising is experiencing its biggest revolution and TF1 PUB is committed to accelerating… Continue reading EGTABITE 420: HOW TF1 PUB IS INVENTING TOMORROW’S ADVERTISING IN THE METAVERSE Více informací

CLEARCAST: 5 THINGS YOU CAN DO NOW TO MAKE YOUR ADS MORE ACCESSIBLE

5. 3. 2023 Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and agencies to consider to make their campaigns more accessible. Source: egtaknowledgehub.com Více informací

EGTABITE 418: ATRESMEDIA’S PANTAIA PRODUCT HELPS BRANDS EXPAND THEIR REACH

3. 3. 2023 In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of linear TV campaigns. The Pantaia product removes barriers between linear and digital in a single offering, reaching all… Continue reading EGTABITE 418: ATRESMEDIA’S PANTAIA PRODUCT HELPS BRANDS EXPAND THEIR REACH Více informací

EGTABITE 415: NORMALISING SEXUAL WELLNESS PRODUCTS WITH A CANADIAN LOVE STORY

3. 2. 2023 In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for the traditional taboo nature of the products and the restrictive Canadian media guidelines. It was also… Continue reading EGTABITE 415: NORMALISING SEXUAL WELLNESS PRODUCTS WITH A CANADIAN LOVE STORY Více informací

EGTABITE 413: IN SWITZERLAND, TV IS THE FLAGSHIP MEDIUM FOR ADVERTISING PERCEPTION

20. 1. 2023 A new study proving the efficiency of TV as an advertising medium is the topic of this week’s egtabite. When 1002 respondents in Switzerland were surveyed about the characteristics of different advertising vehicles, the results showed that out of all media, TV works best. Admeira’s study asked the respondent to name a brand advertisement they… Continue reading EGTABITE 413: IN SWITZERLAND, TV IS THE FLAGSHIP MEDIUM FOR ADVERTISING PERCEPTION Více informací

EGTABITE 411: PUBLITALIA ‘80’S AD CAMPAIGN TOOLS MEASURE THE AD EFFECTIVENESS CROSS-MEDIA

6. 1. 2023 In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80, the Mediaset Group’s sales house in Italy, first introduced its CTV offer in 2017, called ADD+. Brands were able… Continue reading EGTABITE 411: PUBLITALIA ‘80’S AD CAMPAIGN TOOLS MEASURE THE AD EFFECTIVENESS CROSS-MEDIA Více informací

EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED

23. 12. 2022 This egtabite features the most interesting business case studies of 2022. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past twelve months. If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED Více informací

EGTABITE 408: CELEBRATING WORLD TV DAY AROUND THE GLOBE

9. 12. 2022 On 21 November, World Television Day – as designated by the United Nations – was celebrated around the globe for the 26th time. On this occasion, broadcasters and TV associations put the spotlight on the medium’s resilience and its attention-grabbing power. In this week’s egtabite we revisit some of the initiatives carried out on the… Continue reading EGTABITE 408: CELEBRATING WORLD TV DAY AROUND THE GLOBE Více informací

EGTABITE 406: TF1 PUB TEAMS UP WITH SNAPCHAT FOR THE RETURN OF A HIT TV SHOW

25. 11. 2022 In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the reality TV show Star Academy. The partnership is part of TF1 Group’s Full Video… Continue reading EGTABITE 406: TF1 PUB TEAMS UP WITH SNAPCHAT FOR THE RETURN OF A HIT TV SHOW Více informací

EGTABITE 404: IL COLLEGIO. HOW RAI PUBBLICITÀ TRANSFORMED THE CLASSICAL TV SPOT INTO BRANDED STORIES

11. 11. 2022 This week’s egtabite showcases how the Italian sales house Rai Pubblicità seamlessly integrated the brand of sanitary products Lines into a successful series – boosting the awareness of the brand while addressing gender stereotypes and discrimination. Back to the past Lines has been the protagonist of a commercial miniseries that ran on Rai2 during the… Continue reading EGTABITE 404: IL COLLEGIO. HOW RAI PUBBLICITÀ TRANSFORMED THE CLASSICAL TV SPOT INTO BRANDED STORIES Více informací

EGTABITE 402: HOW ITV BECAME BETTER TOGETHER

28. 10. 2022 “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” This week’s egtabite shows how ITV took Socrates’ quote to heart as it launched its new strategy based on a simple question: ‘What can we do better?’ In collaboration with the marketing consultancy AAR… Continue reading EGTABITE 402: HOW ITV BECAME BETTER TOGETHER Více informací

EGTABITE 400: DPG MEDIA’S ONE CONNECTED MEDIA ECOSYSTEM

14. 10. 2022 This week’s egtabite puts the spotlight on Belgian sales house DPG Media Advertising and its strategy to build a sustainable future for advertising – through a threefold approach: building an omnichannel video ecosystem, focusing on first-party data and promoting local impact. Fragmented media consumption Media consumption is happening everywhere and is more fragmented than ever.… Continue reading EGTABITE 400: DPG MEDIA’S ONE CONNECTED MEDIA ECOSYSTEM Více informací

EGTABITE 398: SEVEN.ONE MEDIA´S AWARD-WINNING WINE-COMMERCE

30. 9. 2022 In this week’s egtabite we introduce a creative project carried out by Seven.One Media in Germany, where the sales house made use of its full value chain to build a niche e-commerce brand. The German e-commerce market has been growing steadily over the years, and the appetite for buying wine online has been no exception.… Continue reading EGTABITE 398: SEVEN.ONE MEDIA´S AWARD-WINNING WINE-COMMERCE Více informací

EGTABITE 394: PRO PLUS’S TAILOR-MADE PRODUCT PLACEMENT OFFERING

2. 9. 2022 In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the format. As elsewhere, the media landscape and viewing habits are rapidly changing in Slovenia. While linear TV ratings… Continue reading EGTABITE 394: PRO PLUS’S TAILOR-MADE PRODUCT PLACEMENT OFFERING Více informací

EGTABITE 391: AN INTERVIEW WITH EGTA’S NEW PRESIDENT, WALTER ZINGGL

24. 6. 2022 As the summer months quickly approach and our series of egtabites takes a well-deserved break until September, we are happy to put the spotlight on egta’s newly-elected President. The Statutory session at egta’s CEOs & Top Execs’ Summit on 9-10 June, marked the transfer of egta’s presidency, with outgoing President Laurent Bliaut, Deputy General Director,… Continue reading EGTABITE 391: AN INTERVIEW WITH EGTA’S NEW PRESIDENT, WALTER ZINGGL Více informací

EGTABITE 389: DPG MEDIA ADVERTISING AND CAR BRAND KIA: A 100% DATA-DRIVEN STRATEGY

9. 6. 2022 How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a campaign based on these KPIs. DPG Media Advertising and Havas Media took up the… Continue reading EGTABITE 389: DPG MEDIA ADVERTISING AND CAR BRAND KIA: A 100% DATA-DRIVEN STRATEGY Více informací

EGTABITE 386 – INSPIRATION BY EGTA AND GLOBAL TV GROUP

23. 5. 2022 In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By showcasing the progress that has already been made in facilitating AD services, this egtabite is a call to… Continue reading EGTABITE 386 – INSPIRATION BY EGTA AND GLOBAL TV GROUP Více informací

EGTABITE 383: THINKTV AUSTRALIA LAUNCHES MEDIA ENGINE, A FREE PLANNING TOOL FOR BRANDS

29. 4. 2022 In this week’s egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. “Great results come from great campaigns and great campaigns begin with great briefs. The Media Engine will help you… Continue reading EGTABITE 383: THINKTV AUSTRALIA LAUNCHES MEDIA ENGINE, A FREE PLANNING TOOL FOR BRANDS Více informací