NEWS
CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN
13. 8. 2025 The largest age group of people in the Czech Republic is often invisible from a marketing point of view, says Petr Tomáš of WPP Media, based on the results of a study called Češi 45. Imagine you are a global brand in an ideal world (no tariffs, non-tariff barriers, etc.). When you look around the… Continue reading CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN Více informací
TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ
12. 8. 2025 The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova’s programming highlights for this autumn. In the upcoming autumn season,the Nova Group will launch several new features,… Continue reading TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ Více informací
MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP
12. 8. 2025 Michal Vodák is taking over marketing management at the Prima Group. He is replacing Aleš Pýcha, who will now head Prima Solootions. The Prima Group is planning changes to its marketing and communications team, effective September 1. Marketer Michal Vodák is taking over as Chief Marketing Officer (CMO). He replaces Aleš Pýcha, who after more… Continue reading MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP Více informací
STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY
12. 8. 2025 The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry. PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price increases. Yet, the results of Hub Entertainment Research’s… Continue reading STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY Více informací
TV NOVA CHANGES LOGO OF THE NEWS PROGRAM TELEVIZNI NOVINY, THE SHOW ZA PĚT MINUT DVANÁCT MOVES
12. 8. 2025 Nova is changing the logo of its news program Televizní noviny. The modified logo will also be used in this year’s election broadcasts. Television station Nova is planning to rebrand its main news program Televizní noviny. It unveiled the new logo at its press conference on Tuesday ahead of its fall broadcasts. According to Nova’s… Continue reading TV NOVA CHANGES LOGO OF THE NEWS PROGRAM TELEVIZNI NOVINY, THE SHOW ZA PĚT MINUT DVANÁCT MOVES Více informací
CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE
11. 8. 2025 Skylink platform users can now watch all Nova Sport sports channels. Oneplay platform viewers now have access to all Canal+ Sport sports channels. Canal+ Group, TV Nova, and TV Markíza have signed a new agreement to make all their sports channels available to each other. Oneplay users in the Czech Republic and Voyo users in… Continue reading CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE Více informací
PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY
11. 8. 2025 The prima+ streaming platform has unveiled its lineup for this year’s fall season. The streaming platform prima+ will offer a new series, Polabí, and the second season of the reality show Zrádci ahead of schedule this fall. Only on prima+, Prima will premiere the series Noční operatér, inspired by real events, starring Lukáš Vaculík in… Continue reading PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY Více informací
SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER
11. 8. 2025 Nova Sport 6 will be available on satellite and internet television as part of the Kombi+ package and higher. From August 12, 2025, the Nova Sport 6 channel will be newly available on Skylink. This will complete the Nova Sport channel offering from this operator. Nova Sport 6 primarily broadcasts MotoGP races, but also Champions… Continue reading SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER Více informací
SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS
8. 8. 2025 At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS Více informací
CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE
8. 8. 2025 On the occasion of the entry into force of the European Media Freedom Act (EMFA), Czech media associations and public service media presented a self-regulation decalogue reflecting the requirements of this European regulation. In the coming months, they will focus on adopting a memorandum to address the implementation processes of this decalogue. As of 8… Continue reading CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE Více informací
VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING
8. 8. 2025 The rise of so-called artificial intelligence is also visibly transforming the shape of advertisements. Including those that appear in the imaginary fashion bible. A new wave of debates about the impact of AI on the job market and the ability of viewers to distinguish between illusion and reality was sparked by the August issue of… Continue reading VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING Více informací
HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION
8. 8. 2025 Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media. Beyond the chart: 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.… Continue reading HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION Více informací
ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?
8. 8. 2025 Singing cats, touching dog stories, or cute little monsters hiding under the couch — pets are simply a staple of television advertising. Adverts featuring them can build strong narratives, evoke emotions, and subtly foster a connection to the brand. In an era when marketing often relies solely on data and performance, they remind us of… Continue reading ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD? Více informací
PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES
7. 8. 2025 Prima Krimi SK can begin broadcasting on the Slovak market, and Czech viewers can look forward to the documentary channel Joj Svět. Two other new MD channels, Oneplay Sport, also have licenses. The Council for Radio and Television Broadcasting (RRTV) approved several new licenses for television broadcasting at its last meeting. The decisions concern both… Continue reading PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES Více informací
STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%
7. 8. 2025 Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB. The non-profit trade association for the ad-supported TV industry says June’s streaming share is 32.6% (excluding YouTube) for long-form… Continue reading STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70% Více informací
PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING
7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING Více informací
CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH
6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group. In July, the stations of Czech Television defended their position as the most watched television group with a 29.48% share… Continue reading CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH Více informací
NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES
6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague’s public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category.… Continue reading NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES Více informací