NEWS
PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS
30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides… Continue reading PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS Více informací
ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA
30. 7. 2025 Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women’s tour. Customers of the Oneplay streaming service can look forward to an expanded sports offering starting today. Thanks to a new agreement with the Skylink… Continue reading ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA Více informací
AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY
30. 7. 2025 With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest. The trend of virtual influencers may not be entirely new, but with the development of AI, their appearance and behaviour in the online space is improving. However, people are reacting to them… Continue reading AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY Více informací
PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ
30. 7. 2025 Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV’s main autumn new release. The Prima Group has released the first three episodes of its new series Polabí on its video platform prima+ . The series will be broadcast this fall by TV Prima as its main new show… Continue reading PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ Více informací
NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING
30. 7. 2025 According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place. In the travel agency segment, the brand that advertised the most in 2024 was TUI, which entered the Czech market in the summer of… Continue reading NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING Více informací
“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?
30. 7. 2025 Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising. The use of sexuality in advertising is a phenomenon that never ceases to fascinate. It is constantly evolving as social and legal norms, morals, and cultural values… Continue reading “SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING? Více informací
BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED
29. 7. 2025 Here’s the brutal truth: Being liked by your customer isn’t enough. It never was. In today’s hyperfragmented, emotionally detached, swipe-right world, a “like” is the most overused and least valuable currency in the brand economy. And yet, too many brands are stuck chasing clicks instead of connection. It’s basically the friend zone—and if your brand’s stuck in… Continue reading BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED Více informací
NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025
29. 7. 2025 Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025 Více informací
MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION
29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media. Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach… Continue reading MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION Více informací
EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG
28. 7. 2025 This year’s Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication. There are only a few weeks left until the deadline for this year’s Effie Awards. Organized by the Association of Communication Agencies for the 28th time, this year’s competition responds… Continue reading EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG Více informací
GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE
28. 7. 2025 The Goldbach Group, Goldbach Austria, and Goldvertise Media released their eighth Advanced TV study for the DACH region in January 2025. The results once again confirmed the dominance of streaming and the growing use of connected TV. The increasing acceptance and perception of advertising in this medium is particularly noteworthy. For the eighth time, Goldbach… Continue reading GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE Více informací
PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES
28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES Více informací
STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES
27. 7. 2025 Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from the Television Advertising Bureau (TVB). 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action. “The 2025 Active Adult/Retirement Community Purchase… Continue reading STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES Více informací
SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES
27. 7. 2025 Paramount Global has acquired exclusive global streaming rights to South Park for $300 million a year for five years. The satirical show South Park has become the most expensive animated series of all time. Its creators, Trey Parker and Matt Stone, will receive an incredible $1.5 billion for the series to be broadcast exclusively on… Continue reading SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES Více informací
STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE
26. 7. 2025 D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates. A new study from Parks Associates highlights the appetite for sports content on streaming services and documents their importance to the industry with survey data showing these… Continue reading STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE Více informací
NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY
25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY Více informací
WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’
25. 7. 2025 Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics,… Continue reading WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’ Více informací
O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED
24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated. On LG TVs with the WebOS operating system, the app displays a graphic screen featuring… Continue reading O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED Více informací