SHORT READ
NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO
26. 4. 2022 Nova TV is filming a daily soap opera for its Voyo video portal about a group of young people living in a large apartment in Prague. It is based on the German format Berlin – Tag & Nacht that has been produced by RTL since 2011. “The daily series will provide a realistic view of a group of young people living… Continue reading NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO Více informací
HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS Více informací
HOW TODAY’S TV DRIVES BRANDS?
26. 4. 2022 Do you know how today’s TV drives brands? Egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and ad sales companies to share their views on the many facets of today’s TV. Some aspects are widely recognised, others are yet to be discovered. These key insights are now freely… Continue reading HOW TODAY’S TV DRIVES BRANDS? Více informací
CZECH TV GRP VOLUME ALMOST UNCHANGED
25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED Více informací
CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES
25. 4. 2022 The professional Association for Internet Development releases updated data on the behaviour of the Czech internet population Czechs Online 2022. One fifth of internet users (20 %) pay to watch videos, TV series and movies on the Czech internet. 6 % pay for news and access to electronic versions of newspapers and magazines and 10… Continue reading CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES Více informací
ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER
21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring. Více informací
TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT
18. 4. 2022 An overview of video-on-demand content consumption by device. Two-fifths (41%) of video-on-demand content consumption happens on TV. In comparison, smartphones now take a one-quarter share (26%) and this has grown from 21% in the previous year. TV is the most popular device for video-on-demand content but smartphones are gaining share worldwide, according to data from… Continue reading TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT Více informací
UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND Více informací
TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
13. 4. 2022 Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW Více informací
AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
7. 4. 2022 The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years. Despite the ongoing presence of Covid-19, the advertising market in the Czech Republic was doing relatively well in 2021. According to data from the Activation Research, which was… Continue reading AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR Více informací
WOLT TO LAUNCH ITS FIRST TV CAMPAIGN
5. 4. 2022 Wolt, the courier service delivering food, launches a campaign “The Joy of Food Delivered” (“Radost z jídla doručena”). Wolt, the Finnish online courier service for the delivery of food and retail goods, has been operating on the Czech market since 2018. Now, it launches a new campaign entitled The Joy of Food Delivered. For the first time, the… Continue reading WOLT TO LAUNCH ITS FIRST TV CAMPAIGN Více informací
GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV
4. 4. 2022 Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH). Above all, the younger target group of 16 to 49-year-olds use Connected TV at over 70%. The figures for households with children are strikingly high: Here, 77% of the people living in the household use an internet-connected TV… Continue reading GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV Více informací
DUŠAN ŠVALEK IS CHIEF OPERATING OFFICER OF CME, MOTHER OF TV NOVA
4. 4. 2022 He is responsible for CME’s transformation strategy with a focus on building a business-to-consumer model. Dušan Švalek took up the position of Chief Operating Officer (COO) at CME Media Services (CME), which includes the domestic commercial television group Nova, since 1st of April 2022. He is in charge of CME’s transformation strategy, focusing on building… Continue reading DUŠAN ŠVALEK IS CHIEF OPERATING OFFICER OF CME, MOTHER OF TV NOVA Více informací
STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW
31. 3. 2022 Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at least one hour of TV per week. The data was… Continue reading STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW Více informací
TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV
30. 3. 2022 An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV. TV Prima has introduced Max Reach, an advertising format that combines TV spot campaigns and HbbTV. It uses targeting that works with data about TV devices – whether or not they have seen the intended ad… Continue reading TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV Více informací
THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES
28. 3. 2022 The TV advertising market continues to grow in the early months of this year and increased demand for TV advertising space persists. This is shown both by the available advertising investment monitoring data and by the statements of representatives of the TV market. Více informací
THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT
25. 3. 2022 Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT Více informací
CONSUMERS EXPECT BRANDS TO RESPOND TO THE UKRAINE CONFLICT
24. 3. 2022 A majority of consumers around the world believe that brands should take some form of action in response to the ongoing conflict in Ukraine. What can they do? According to research by GWI among 20,428 internet users aged 16-64 in 21 markets, 84% want brands to take action. While 32% accept that it may depend… Continue reading CONSUMERS EXPECT BRANDS TO RESPOND TO THE UKRAINE CONFLICT Více informací