SHORT READ
CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT
18. 5. 2026 During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content. During the Cannes Film Festival, the CME media group officially unveiled a new centre dedicated to the creation of socially responsible content. The project, called the CME Social Impact Centre, is set to operate across… Continue reading CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT Více informací
PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO
15. 5. 2026 Private media outlets are criticising the draft Public Service Media Act. They object to online advertising and the lack of regulatory safeguards. Associations representing commercial television, radio, online and print publishers are criticising the draft of the new public service media bill. In their joint comments, they highlight in particular the inadequate definition of public… Continue reading PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO Více informací
TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND
15. 5. 2026 The FTV Prima Group is set to expand its range of reality shows with the international dating format Are You The One?. The Czech version of the programme is being produced for Prima TV and the prima+ platform, and is currently being filmed in Thailand. The Prima Group is preparing a Czech version of the… Continue reading TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND Více informací
PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS
15. 5. 2026 Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí. The Prima Group will adjust its prime-time schedule during the upcoming Ice Hockey World Championship. The changes will affect the evenings when the Czech national team faces Sweden and Canada in… Continue reading PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS Více informací
CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY
12. 5. 2026 Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026. This year’s global line-up brings together a diverse group of experts representing the full… Continue reading CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY Více informací
NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES
12. 5. 2026 According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media. The first Czech-Slovak series of the dating show Naked Attraction became Óčko’s most-watched programme. According to the channel, it reached more than 1.3 million viewers in the 18+… Continue reading NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES Více informací
PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY
11. 5. 2026 The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching. The Prima Group is introducing Pause Ad, an advertising format for Smart TVs designed to combine 100% visibility with a non-intrusive user experience. According to the group, the main advantage of the… Continue reading PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY Více informací
TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION
6. 5. 2026 After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms. After five years on the market, TV Nova Group’s news and lifestyle platform TN Live… Continue reading TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION Více informací
CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS
6. 5. 2026 The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time. In the over-15s demographic, Czech Television’s channels remained the most-watched television group in all-day viewing in the fourth month… Continue reading CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS Více informací
NEM DUBROVNIK REVEALS 2026 AGENDA
5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors. The event, taking place in Dubrovnik, will feature over 80 speakers and a market area that has grown by 50% compared with last year. This year’s programme will… Continue reading NEM DUBROVNIK REVEALS 2026 AGENDA Více informací
ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC
5. 5. 2026 Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products. ESG campaigns – that is, advertising… Continue reading ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC Více informací
STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS
5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS Více informací
CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS
5. 5. 2026 CNN Prima News’s share of the television market is increasing year on year and is approaching the three per cent mark this year. The news channel CNN Prima News has maintained its growth trajectory after six years on the market, its parent company FTV Prima announced to mark the channel’s sixth anniversary. This year, its… Continue reading CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS Více informací
FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS
3. 5. 2026 The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June. Flemedia is launching the 21st edition of the FLE Media Awards (FLEMA), which recognises innovative use of media and a creative approach to media campaign… Continue reading FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS Více informací
SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS
30. 4. 2026 The record-breaking CzechPR Awardshas announced its finalists. A total of 116 projects have made it onto the shortlist from 350 entries, with Svengali Communications and TV Nova receiving the most nominations. The Czech PR Awards has published the shortlist for its 21st edition. From a record number of entries, the expert jury selected 116 projects… Continue reading SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS Více informací
PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION
29. 4. 2026 PPF Group is developing a strategy for interconnected media and telecommunications platforms. The Oneplay streaming service serves as a model for other markets in Central and Eastern Europe, explained Didier Stoessel, co-CEO of PPF Group, at the Shifts conference. The PPF Group aims to further develop its own media platforms and integrate them with telecommunications… Continue reading PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION Více informací
ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN
29. 4. 2026 The Grand Prix at this year’s ADC Czech Creative Awards went to the “KitKat Phone Break” campaign by VML Prague. The winners of this year’s 33rd ADC Czech Creative Awards have been announced. A total of 76 prizes were awarded. The Grand Prix was awarded to the “KitKat Phone Break”campaign by VML Prague. The Czech… Continue reading ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN Více informací
THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT
28. 4. 2026 This spring marked the ninth anniversary of the Association of Commercial Television, which, during its existence, has become a respected voice for commercial broadcasters and a reliable partner in both professional and legislative debates. The AKTV continues to participate in key legislative processes that affect the operations of commercial television, is actively involved in the… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT Více informací