Tag: advertising
THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS
2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS Více informací
PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS
2. 11. 2025 Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season. Yes, we’re talking post-holidays, Back-to-School, which still feels like a long way off. But as Pinterest notes: “On Pinterest, back-to-school planning starts as… Continue reading PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS Více informací
STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION
1. 11. 2025 We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION Více informací
GEN AI CREATIVE FINDS GROWING ACCEPTANCE
1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE Více informací
THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS
31. 10. 2025 Halloween - the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration. Více informací
STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT Více informací
MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE
29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate. Beyond the chart: A third of US adults say tariffs or shipping/import changes will impact their holiday shopping plans this year because prices are noticeably higher on certain products, according to… Continue reading MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE Více informací
“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY
29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY Více informací
KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END
26. 10. 2025 With October’s Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts. Like Christmas, for example, Halloween has its place in the world of marketing. Of course, this is especially true… Continue reading KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END Více informací
VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM
24. 10. 2025 The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza. The Golden Drum Creative Festival has announced the winners of its competition. Czech agencies also scored points. In addition to the Young Drummers category, which was won by the talents Joanna Santarius… Continue reading VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM Více informací
FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH
23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO. The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting… Continue reading FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH Více informací
CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING
21. 10. 2025 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING Více informací
SNOOP DOGG TURNS 53 — AND STILL PROVES AUTHENTICITY IS THE BEST MARKETING
20. 10. 2025 On 20 October, Snoop Dogg celebrated his 53rd birthday — calmly, humorously, and with the effortless detachment that has become his trademark. The rapper who helped define the sound of West Coast gangsta rap in the 1990s has become a living brand and a cultural institution. His voice, style, and irony long ago crossed the… Continue reading SNOOP DOGG TURNS 53 — AND STILL PROVES AUTHENTICITY IS THE BEST MARKETING Více informací
MUSIC DRIVES ADVERTISING PROFITABILITY
20. 10. 2025 A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the… Continue reading MUSIC DRIVES ADVERTISING PROFITABILITY Více informací
HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA
18. 10. 2025 Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is… Continue reading HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA Více informací
TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026
17. 10. 2025 The Nova Group will increase television advertising prices by double digits again next year. Considering all price list changes, the total increase is 16%. From January 2026, the TV Nova Group will increase television advertising prices by 16 per cent, which is lower than last year’s inflation rate of 22 per cent. According to TV… Continue reading TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026 Více informací
INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING
16. 10. 2025 Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. In a conversation with EMARKETER, Joshua Blum, director of research and analytics at BrightLine, described how interactivity is becoming the norm for CTV ads, and addressed lingering advertiser misconceptions. Blum highlighted that interactivity is… Continue reading INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING Více informací
IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.
15. 10. 2025 In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend. By 2030, revenues from the streaming platforms of the largest Czech commercial television stations could equal or even exceed revenues from traditional television advertising and sponsorship. This is the estimate of the heads of the two largest commercial television… Continue reading IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION. Více informací