Tag: advertising
SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025
22. 12. 2025 Many Czechs enjoy Christmas advertising, as last year’s survey by ResSolution Group showed. Although most people feel that Christmas campaigns start too early — something that was especially noticeable this year — this tends to bother older consumers more than younger ones. Younger audiences already regard October or November as an appropriate time for Christmas… Continue reading SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025 Více informací
THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI
22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand’s communication to a more emotional and visually captivating level. The campaign was developed by FAVI’s marketing team, which created the commercial using artificial intelligence. At the beginning of 2015, the vision of the online… Continue reading THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI Více informací
THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS
18. 12. 2025 John Lewis Christmas ads long ago crossed the boundaries of ordinary marketing and became part of the Christmas ritual. Every year, viewers wait for them with anticipation, evaluate them, and compare them with one another. John Lewis’s strength lies in its ability to tell deeply human stories and capture the magic of Christmas. How have… Continue reading THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS Více informací
PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES
13. 12. 2025 Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning. The view of the possibilities of digital out-of-home advertising (DOOH) is changing thanks to programmatic DOOH. Brands can now combine the cinematic power of large-scale creative outdoor advertising with the precision, measurability and flexibility that advertisers demand. Whether during a lunch… Continue reading PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES Více informací
USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS
11. 12. 2025 FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats climate-compatible advertising as a lever sales houses can actively control, rather than a passive constraint. The following sections highlight seven points sales… Continue reading USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS Více informací
GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD
10. 12. 2025 The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies. This year’s Effie commercial communication effectiveness competition was dominated by the “We turned the tide of Czech beer”… Continue reading GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD Více informací
RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING
10. 12. 2025 RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B perspective, to the ad market as a label attached to campaigns that… Continue reading RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING Více informací
AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’
10. 12. 2025 To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection. The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real. Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad for Pepsi. The… Continue reading AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’ Více informací
THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?
10. 12. 2025 Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising. Generation Alpha, i.e. children born after 2010, are growing up in a world connected by digital technology and social networks. This generation is the first to be born “with a… Continue reading THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR? Více informací
STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL
7. 12. 2025 Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC. Ads in big-screen streaming (CTV) receive nearly 80% of viewers ‘ attention, compared to only around 20% in conventional digital environments. That’s according to research by Amplified and Video Futures Collective (VFC), an… Continue reading STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL Více informací
PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS
4. 12. 2025 The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima’s commercial director, said this in an interview with Médiář.cz. The advertising blocks inserted into Oneplay will replace the original advertising included in linear broadcasts, and only when played back… Continue reading PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS Více informací
PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY
4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century. From its beginnings in 1926 as a creative workshop in Montmartre, through international expansion, innovation in data analytics and technology, to its current position as an industry-leading holding company, Publicis… Continue reading PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY Více informací
GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING
3. 12. 2025 Generation Z plays a significant role in today’s marketing and media. That is why it was the focus of this year’s conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication. This year’s marketing conference at the College of Creative Arts was entitled Generation Z, Marketing… Continue reading GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING Více informací
TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA
3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA Více informací
BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?
2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED? Více informací
CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’
30. 11. 2025 The Future of Media London Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners. “When I speak to agencies, I do come across a lot of planners and buyers that feel conflicted in having to… Continue reading CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’ Více informací
DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL
30. 11. 2025 Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That… Continue reading DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL Více informací
HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025 Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS Více informací