Tag: SVOD
29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?
22. 2. 2024 The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users. This is according to… Continue reading 29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS? Více informací
KANTAR: U.S. STREAMING MARKET NEARS SATURATION
17. 2. 2024 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar. The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. Kantar’s latest Entertainment on Demand… Continue reading KANTAR: U.S. STREAMING MARKET NEARS SATURATION Více informací
USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS
13. 2. 2024 According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year. The number of Czechs with access to streaming video services increased by about 100,000 to 2.6 million people last year. Netflix still has the largest share, but other major players on the Czech market include… Continue reading USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS Více informací
DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE
6. 2. 2024 Advertising in linear broadcasting will continue to account for more than half of the Nova Group’s revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024. He is in his first year at the helm of the Nova Group, which is now celebrating 30 years… Continue reading DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE Více informací
TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?
29. 1. 2024 Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW? Více informací
MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS
20. 12. 2023 About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation. As streamers like Netflix and Disney look to scale their ad-supported tiers, a new survey from Samba TV and Harris X reveals that millennials are more open to using the AVOD offerings than… Continue reading MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS Více informací
DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029
6. 12. 2023 Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research. The forecast, part of the research organization’s “SVOD Forecasts… Continue reading DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029 Více informací
ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS Více informací
HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?
13. 11. 2023 We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads. 1) In recent times, targeted advertising on platforms like LinkedIn,… Continue reading HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING? Více informací
BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES
2. 11. 2023 Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video. This meeting was… Continue reading BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES Více informací
STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD Více informací
DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS
12. 10. 2023 One in three people with streaming subscriptions are sharing their accounts with other households. Deloitte’s 2023 Digital Consumer Trends research shows one in four users (25%) are sharing the cost of an SVOD platform they use, rising to 34% for 16-24-year-olds; More than half (57%) of respondents who share a paid SVOD service say they… Continue reading DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS Více informací
TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
22. 9. 2023 TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. That is according to Kantar’s fourth annual global Media Reactions report, which also found preference for TV sponsorship fell from 12th place to 20th among marketers, and… Continue reading TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS Více informací
TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content. The survey shows that television is still very popular. Commentary on the… Continue reading TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD Více informací
THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME
10. 8. 2023 Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic’s most-watched commercial television and has huge plans for the Voyo video library. The movements he indicates with his hand are telling enough… Continue reading THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME Více informací
STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE Více informací
PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING
15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING Více informací
FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
14. 6. 2023 General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services. Marek Singer, the long-serving director of TV Prima, has known Daniel Grunt, the head of TV Nova, personally for 15 years. Both… Continue reading FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA Více informací