Archives: Událost

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BROADCAST IN THE AI ERA

Webinar highlights insights, risks and strategies that apply to broadcasters in the era of artificial intelligence. Více informací

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THINKBOX: CRACKING CREATIVITY

How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle Více informací

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METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY

TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, we’ve tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial. Více informací

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THINKBOX: NEW TRENDS IN TV

Thinkbox will be sharing the most up to date data, with in-depth analysis including how TV viewing is evolving, what CTV actually is, and how the business of TV is changing as streaming services open up to advertising. Více informací

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KANTAR CREATIVE EFFECTIVENESS AWARDS

Join this webinar on the most effective advertising. What makes the Kantar Creative Effectiveness Awards unique is that the judges are consumers. The winning ads are the ones that people consider to be the most creative and effective. Více informací

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THE ILLUSION OF CHOICE

Summarizing the tips reviewed in the webinar, Shotton advises marketers to follow the “EAST” method: Make it Easy, Make it Attractive, Make it Social, and Make it Timely. Více informací

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8 BEST PRACTICES FOR DRIVING BUSINESS SUCCESS WITH YOUR STREAMING VIDEO CAMPAIGNS

This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers. Více informací

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HBBTV WEBINAR: HBBTV SOLUTIONS FOR SMALL AND LOCAL BROADCASTERS

The HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters. Více informací

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HBBTV WEBINAR: ACCESSIBILITY SOLUTIONS WITH HBBTV

The webinar focuses on improving accessibility through HbbTV-based solutions. Více informací

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HBBTV WEBINAR: EXTENDING THE REACH OF HBBTV TA TO SET-TOP BOX MARKETS

In the webinar, you will hear about advertising targetable to specific target markets and what advantages does this solution bring over traditional TV advertising? Více informací

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AD NATION 2023

A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections? Více informací

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EFFWORKS TRIPLE JEOPARDY OF ATTENTION

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it. Více informací

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FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES

Join this webinar to hear Kantar experts discuss how successful brands have strengthened their existing relationships with consumers and found growth during times of rapidly changing consumer attitudes and behaviours. Více informací

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THE TV PLAYBOOK FOR ONLINE BUSINESSES

Thinkbox webinar shares learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together. Více informací

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DEMYSTIFYING ADDRESSABLE TV ADVERTISING

What addressable advertising is ? How it differs from traditional TV advertising models, and how addressability can be applied to multiple TV advertising models.  Více informací

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BVOD IN FOCUS: PLANNING FOR SUCCESS

Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions. Více informací

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TV TECH SUMMIT

TV TECH SUMMIT will reveal the newest technologies that are transforming the business and revolutionizing how television is produced, managed and distributed. Více informací

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WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING

In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors. Více informací