Archives: Událost

1/1
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI. Více informací

1/1
BRANDING TRUTHS, LIES AND EVERYTHING IN BETWEEN

Watch interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson. Více informací

1/1
TV IN FOCUS: NEW TRENDS IN TV ADVERTISING

Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising? Více informací

1/1
UNWRAP TIPS FOR A 5-STAR FESTIVE SEASON IN 2023.

What can we learn from the best of the best to make Christmas 2023 just as merry? Put on your coziest jumper and get in the festive spirit for our webinar unwrapping creative effectiveness best practices. Více informací

1/1
GWI WEBINAR: WHY PEOPLE WATCH

In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations. Více informací

1/1
LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES

These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit. Více informací

1/1
ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS

Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices. Více informací

1/1
VIA: ATTENTION AS A KEY COMPONENT OF MEDIA PLANNING

Karen Nelson-Field, CEO of Amplified Intelligence, presented the results of attention research during the webinar for VIA on 28/3/2023 Více informací

1/1
AD AGE: THE STATE OF TV ADVERTISING

Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions. Více informací