Archives: Událost

15/3
BUILDING BRAND LOVE: DRIVE CONSUMER BEHAVIOR THROUGH PRODUCT LOYALTY

In this webcast, consumer engagement platform Fetch and General Mills, will explore how using incentivized offers provides impressive gains as central to your loyalty program. You’ll learn how General Mills built up its Good Rewards club, how it reached a million members and how it engaged with consumers with personalized, digital-first experiences and rewards that best meet their needs. Více informací

21/3
ADWEEK: CONVERGENT TV NEW YORK

Hear from TV, media, technology and marketing leaders at the forefront of convergent TV transformation on how to leverage agility, partnerships and experimentation to gear up for the next shift. Convergent TV is the best place to leverage insights and make industry connections that can help you stay a step ahead leading into the latest upfront season. Více informací

22/3
SCREENFORCE EXPERTEN FORUM

Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything. Více informací

22/3
NEW VIDEO FRONTIERS

The tenth edition of the popular industry event on trends and the future of television. Více informací

29/3
TV TECH SUMMIT

Join TV TECH on March 29 for a look into how advances in technology are creating new opportunities for broadcasters in the exploding array of video services. Více informací

29/3
SVOD: THE GLOBAL VIEWING REVOLUTION

Digital i Managing Director Matt Ross will assess the power of global content and the importance of content performance. In this webinar, the SVOD services analysed include Netflix, Amazon Prime Video and HBO Max in Europe, Türkiye and Latin America. Více informací

30/3
ADWEEK: THE NEW CONSUMER

At Adweek’s The New Consumer, we’ll examine how inclusive marketing impacts how people spend their money. You’ll get practical insights from industry leaders and subject matter experts on what this means, how it works, and why equitable products and experiences must be table stakes for effective marketing. Více informací

30/3
THE ILLUSION OF CHOICE

The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more. Více informací

4/4
AD AGE: CREATOR SUMMIT

The Ad Age Creator Summit is for creatives, strategists and marketing leads looking to make their social budgets more effective, attract new and emerging talent for partnerships and understand how to better connect with audiences. Více informací

6/4
THE ALCHEMY OF EFFECTIVENESS

Learn, what campaign elements drove the biggest business effects, and why Field continues to caution against short-termism. Více informací

17/4
“TECH TALKS: TUNING IN TO TV MEASUREMENT”

TV measurement is evolving as viewership shifts to streaming, and marketers need new solutions to keep up. Still one of the hottest conversations in advertising, TV measurement continues to be top of mind for marketers as investments shift over-the-top. Více informací

18/4
BRAND SAFETY ACADEMY

At Brand Safety Academy, marketing and PR professionals, brand protection experts and key players in the fight against misinformation will give you the information you need to detect and stop a threat before it's too late and you lose your customers' trust for good. You'll not only get guaranteed information on how to protect your brand preventively, but also actionable tips from the field. Více informací

20/4
WTEFF – THE EFF-ING EFFECTIVENESS FESTIVAL

Inaugural effectiveness festival WTEff want to blow minds. Our brief to the speakers: you have fifteen minutes to blow our minds with numbers. Více informací

20/4
SYSTEM 1: THE GIFT OF GREAT CHRISTMAS CREATIVE

Christmas may still be a long way off, but the time for thinking about seasonal creativity is slowly approaching. Wondering how brands can use their Christmas campaign to increase profits and drive market share growth? Více informací

20/4
BRANDSTORMING 2023

The ninth edition of the BRANDstorming conference will once again revolve around brands. We will present stories of brands that have won the favour of their customers. What they have in common is the art of being relevant to their target group and bold communication that is often "on the edge". We will also look at how to get the attention of customers in today's oversaturated age and how to differentiate yourself from the competition. Více informací

26/4
THE ROAD TOWARDS CTV ADVERTISING

This webinar will analyze the trends and players involved in CTV shift and will share Dataxis insights on the future of CTV advertising. Více informací

4/5
MEDIA MEETS SPORTS

MEDIA meets SPORTS focuses on the relationship between sport and media and highlights the importance of the segment for technological trends, content and social development. Více informací

10/5
NEXT TV AD EUROPE

Nextv Ad Europe 2023 will bring together the whole TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and TV strategies integrate. Více informací