Author: Lenka Hrivnáková
THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ
27. 3. 2025 Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction. The Óčko television station has announced that the presenter of the Czech version of Naked Attraction CZ&SK will be Monika Timková. The actress, whose voice is familiar to listeners of Fajn radio, was chosen… Continue reading THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ Více informací
STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION
26. 3. 2025 More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis. This trend is especially true for users aged 25 to 34 and those in households with young children, who are far more likely to “trust the… Continue reading STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION Více informací
THE MAGIC OF REPETITION: MAXIMISING THE IMPACT OF ADVERTISING
26. 3. 2025 In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This presents a unique challenge for advertisers: how can we connect with an audience immersed in multitasking?… Continue reading THE MAGIC OF REPETITION: MAXIMISING THE IMPACT OF ADVERTISING Více informací
MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS
26. 3. 2025 Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results… Continue reading MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS Více informací
SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES
25. 3. 2025 M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes. The honeymoon between the streaming industry and consumers is definitely over, with a new consumer survey showing deep dissatisfaction. Nearly half (47%) of those surveyed by Deloitte said they pay too much for… Continue reading SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES Více informací
STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD
24. 3. 2025 Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%. Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American… Continue reading STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD Více informací
STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS
23. 3. 2025 New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate. As all streaming customers know by now, the freedom to cancel a subscription whenever you want instead of being locked into a contract is one of the main differentiators between streaming services and cable plans. Cord-cutters… Continue reading STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS Více informací
TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT
21. 3. 2025 Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants, significantly increasing accuracy and depth of audience measurement, enabling real-time data collection and improving data quality across the Austrian television… Continue reading TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT Více informací
THE STREAMCASTING CHALLENGE AND THE BATTLE FOR AD-TENTION
21. 3. 2025 The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total audience measurement across broadcasting and streaming platforms, with a particular focus on ad-tention, the quality and quantity of attention… Continue reading THE STREAMCASTING CHALLENGE AND THE BATTLE FOR AD-TENTION Více informací
STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES
20. 3. 2025 Investment in TV advertising makes performance media spend go further, according to a new study by GroupM. Analysis of 14 brands with a combined spend of £283m revealed an average uplift of 15.4% in tracked paid social media performance when advertisers concurrently ran “significant weights” of TV advertising. The study also found double-digit uplifts in brand… Continue reading STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES Více informací
HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES
19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES Více informací
HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM
16. 3. 2025 The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers. Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive,… Continue reading HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM Více informací
STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS
14. 3. 2025 A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling. Bango’s Subscriptions Assemble study records that nearly a quarter of US subscribers (23%) over $100 per month on streaming and subscription services, equating to over $1,200 a year. Subscribers are swapping their standalone subscriptions for combined ‘bundle’ deals. According… Continue reading STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS Více informací
WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS
12. 3. 2025 Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those… Continue reading WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS Více informací
WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT
11. 3. 2025 EDO report reveals a surge in women’s sports viewership in 2024 fueled ad growth. Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s… Continue reading WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT Více informací
STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES
11. 3. 2025 A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected TVs and that many consumers are already using their CTVs to find and buy products. While mobile devices still play a central role in online shopping, “The Shoppable TV Report: 2025… Continue reading STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES Více informací
STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK
11. 3. 2025 YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025. “There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not… Continue reading STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK Více informací
SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS
10. 3. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS Více informací