Author: Lenka Hrivnáková
STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS
7. 3. 2025 Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience. Beyond the chart: Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data. But human oversight is… Continue reading STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS Více informací
JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL
3. 3. 2025 In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima’s Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January… Continue reading JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL Více informací
PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL
27. 2. 2025 We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions. Full interview on mediar.cz Source: mediar.cz Více informací
SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025
26. 2. 2025 The allure of closed-loop measurement and “collapsing the funnel” fuels investment in shoppable media Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and… Continue reading SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025 Více informací
ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ
25. 2. 2025 TV Nova and O2 jointly presented their joint project Oneplay at a press conference. What will this new platform bring to viewers, how long did it take to develop and what are the plans for the future? This time, Lucie Oravčíková (Digital Director of TV Nova) and Dana Tomášková (Digital Services Director of O2) accepted… Continue reading ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ Více informací
5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS
24. 2. 2025 Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024. “Two-thirds of the US population use connected TVs. In Canada, it’s nine in 10 people in the population,” our analyst Bill Fisher said on an episode of “Behind the Numbers.” “This is a… Continue reading 5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS Více informací
SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE
24. 2. 2025 Smart TVs have emerged as the main viewing device for US internet users, but in Europe broadcast TV still reigns, according to new research by Ampere Analysis. Among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the United States. Time spent watching content on Smart TVs has increased… Continue reading SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE Více informací
STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS
23. 2. 2025 Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point,… Continue reading STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS Více informací
TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING
22. 2. 2025 Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report. Humour in advertising is so much more than just… Continue reading TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING Více informací
BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS
18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS Více informací
WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV
17. 2. 2025 Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will… Continue reading WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV Více informací
WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?
17. 2. 2025 Super Bowl LIX confirmed its status as the advertising event of the year that leaves no one cold in the marketing world and once again attracted the attention of not only sports fans, but also advertising professionals from around the world. Více informací
THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES
17. 2. 2025 Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising. Moments in front of the camera were shared by Martin Andree, Professor of Media Sciences, University of Cologne, and Christina Forsgård, Founder… Continue reading THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES Více informací
ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK
17. 2. 2025 Television remains the key medium with the greatest reach, having retained a firm place in the lives of Czechs even in 2024. According to the latest data from the Atmedia trade body, it was watched for an average of 3 hours and 36 minutes a day. Last year, an average of 68 per cent of… Continue reading ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK Více informací
MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS
14. 2. 2025 The agreement on terminology and how it is used will help simplify buying and selling of ads. At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV Advertising Terminology. The effort is important because commonly… Continue reading MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS Více informací
ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING
14. 2. 2025 In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to advertise thereby enhancing campaign performance on their display and shortform platform. With the prospect of developing… Continue reading ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING Více informací
THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS
14. 2. 2025 Last autumn, FranceTV Publicité, M6 Publicité, and RMC BFM Ads, collaborated and partnered with Unlimitail, to launched TV Retail Connect, the first collaborative Retail Media Marketplace for Addressable TV (ATV) and HVOD in the country. Addressable TV has experienced noticeable growth in recent years in France, with impressions increasing by 41% since early 2024. With… Continue reading THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS Více informací
KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET
13. 2. 2025 Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024. It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some… Continue reading KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET Více informací