Author: Lenka Hrivnáková
STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS
17. 11. 2025 B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu. The findings – in collaboration with B2B International, owned by Dentsu – were presented at the Marketing Research Society’s B2B Conference… Continue reading STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS Více informací
NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF
14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and… Continue reading NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF Více informací
WINNERS OF HBBTV AWARDS 2025 ANNOUNCED
13. 11. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2025:… Continue reading WINNERS OF HBBTV AWARDS 2025 ANNOUNCED Více informací
GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE
10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE Více informací
OČKO TRIPLED ITS PRIMETIME RATINGS THANKS TO NAKED DATING SHOW NAKED ATTRACTION
10. 11. 2025 The first five episodes of the domestic version of the format were not missed by 718,000 viewers over the age of 18. How is the reality show Naker Attraction doing and what impact is it having on the ratings of ÓČKO TV? Find out in the summary on Médiář. Source: mediar.cz Více informací
ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER
7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun… Continue reading ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER Více informací
CHRISTMAS CREEP IS HERE AGAIN
3. 11. 2025 Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening In the UK, Halloween was barely over before several supermarkets, including Sainsbury’s and Asda, aired their Christmas ads for the first time over the weekend. John Lewis, the department store which has come to “own” Christmas in the UK, launched its annual offering on 4… Continue reading CHRISTMAS CREEP IS HERE AGAIN Více informací
KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE
1. 11. 2025 The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers – who are they, what is their job and how is it related to the Nova brand? Kateřina Karlinová also reveals interesting facts from the Den s Nova roadshow and which series Nova viewers like the most. The… Continue reading KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE Více informací
STUDY USA: NEARLY 50% OF U.S. HOUSEHOLDS WATCH FAST CHANNELS WEEKLY
1. 11. 2025 With 47% of U.S. households now actively engaged with free ad-supported streaming TV (FAST) on a weekly basis, new data from Wurl, the streaming TV subsidiary of publicly held AppLovin, finds that the number of monthly active households watching FAST channels has grown 12% in 2025, while average daily hours of viewing per household climbed… Continue reading STUDY USA: NEARLY 50% OF U.S. HOUSEHOLDS WATCH FAST CHANNELS WEEKLY Více informací
GEN AI CREATIVE FINDS GROWING ACCEPTANCE
1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE Více informací
THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS
31. 10. 2025 Halloween - the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration. Více informací
STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT Více informací
KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT
30. 10. 2025 Klára Brachtlová has won a position on the board of the Association of Commercial Television and Video-on-Demand Services (ACT). Media group CME, owner of the Czech television station Nova, now has a representative on the board of the Association of European Commercial Television and Video-on-Demand Services (ACT). Klára Brachtlová, deputy CEO and director of external… Continue reading KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT Více informací
MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE
29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate. Beyond the chart: A third of US adults say tariffs or shipping/import changes will impact their holiday shopping plans this year because prices are noticeably higher on certain products, according to… Continue reading MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE Více informací
DPG’S AD MANAGER+ LAUNCHES FOR SEAMLESS DISPLAY WITH AI-BASED AUDIENCE
24. 10. 2025 DPG Media is extending its in-house platform with Ad Manager+. The update adds AI optimization audience expansion, creative tools, and workflow support in the same self-serve environment that supports Full CTV and retail-data activation. For sales houses: retail and commerce data become addressable on big-screen inventory within a sales-house stack, with performance tools, reporting, and… Continue reading DPG’S AD MANAGER+ LAUNCHES FOR SEAMLESS DISPLAY WITH AI-BASED AUDIENCE Více informací
CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING
21. 10. 2025 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING Více informací
MUSIC DRIVES ADVERTISING PROFITABILITY
20. 10. 2025 A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the… Continue reading MUSIC DRIVES ADVERTISING PROFITABILITY Více informací