Author: Lenka Hrivnáková
SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE
17. 1. 2026 The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE Více informací
STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES
15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES Více informací
THE AI THREAT TO MEDIA QUALITY
7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY Více informací
LABUBU, DUBAI CHOCOLATE OR SIX SEVEN. WHAT POPULAR TRENDS DID THE PAST YEAR BRING?
27. 12. 2025 As 2025 draws to a close, new trends have sprung up everywhere. You’ll find Labubu soft toys in almost every toy shop, whilst sports enthusiasts have taken a fancy to Stanley mugs. And those with a sweet tooth have fallen in love with Dubai chocolate, for example. Dubai chocolate. A phenomenon that has even shaken… Continue reading LABUBU, DUBAI CHOCOLATE OR SIX SEVEN. WHAT POPULAR TRENDS DID THE PAST YEAR BRING? Více informací
PF 2026
24. 12. 2025 The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most. Merry Christmas. Více informací
SCREENVOICE SELECTION OF THE MOST FAVOURITE SHOWS FROM THE CHRISTMAS PROGRAMME OF COMMERCIAL TV
22. 12. 2025 This year, you can also look forward to fairy tales, popular films and specials of popular shows on commercial TV channels. Enjoy a fairy-tale-like Christmas, in the warmth of your home, surrounded by your loved ones, and start quietly 3️⃣ – 2️⃣ – 1️⃣ RIGHT NOW! Více informací
AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE
15. 12. 2025 Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis. The study points to Black Friday as a major contributor, with 8 of the top 10 US streamers running promotional deals in 2024, offering savings ranging… Continue reading AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE Více informací
USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS
11. 12. 2025 FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats climate-compatible advertising as a lever sales houses can actively control, rather than a passive constraint. The following sections highlight seven points sales… Continue reading USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS Více informací
RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING
10. 12. 2025 RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B perspective, to the ad market as a label attached to campaigns that… Continue reading RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING Více informací
AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE
8. 12. 2025 The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova. AI team leader Tereza Fukátková explains why AI is key to Nova’s future, how the new team was built, and what tools employees are already using — including the internal… Continue reading AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE Více informací
TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA
3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA Více informací
BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?
2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED? Více informací
CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI
1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its… Continue reading CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI Více informací
HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025 Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS Více informací
HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES
28. 11. 2025 Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the start of each program. The results show that… Continue reading HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES Více informací
WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS
21. 11. 2025 World Television Day aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years. Více informací
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS Více informací
TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES
17. 11. 2025 TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media… Continue reading TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES Více informací