Author: Lenka Hrivnáková
WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR?
12. 11. 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this year by Altice USA, Charter Communications, Comcast, Cox Media, WarnerMedia/DirecTV Dish Media and… Continue reading WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR? Více informací
EGTABITE 361: AD ALLIANCE AND RTL LAUNCH THE MASKED DINNER ROOM WITH ALBERT HEIJN
12. 11. 2021 Více informací
TV ADVERTISING CELEBRATES 80 YEARS THIS YEAR. THE FIRST AD APPEARED ON TV SCREENS IN 1941
10. 11. 2021 Television advertising celebrates 80 years this year. It first appeared on screens in 1941. Since then, it has evolved over a long period of time. Více informací
MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES
9. 11. 2021 Both czech major stations in the tv advertising market point to october’s successes in their materials. Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of… Continue reading MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES Více informací
WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?
9. 11. 2021 The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to… Continue reading WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022? Více informací
CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS
5. 11. 2021 Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly “State of Streaming” report from Extreme Reach. CTV’s share has been 35% or higher in each of the past five quarters, and hit 41% in this year’s first quarter. Since the pandemic broke… Continue reading CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS Více informací
SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS
5. 11. 2021 Vizio and Magid said 55% of smart TV owners watch AVOD. Smart TV owners have higher-than-average incomes and spend more on subscription VOD, but also watch ad-supported streaming programming. A study conducted by Vizio and Magid found that 55% of U.S. smart TV owners — age 18-64 — watch ad-supported video-on-demand (AVOD) programming weekly. Only 39% of… Continue reading SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS Více informací
CONSUMERS WANT MORE STREAMING IN MORE PLACES
4. 11. 2021 Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says. SAN ANTONIO—Although streaming Connected TV (CTV) has become a reality for more consumers than ever before, viewers are optimistic about the increasing availability of streaming outside the home environment, according to a new survey. CTV is defined as a TV that… Continue reading CONSUMERS WANT MORE STREAMING IN MORE PLACES Více informací
LOOK OUT!
4. 11. 2021 How do you create effective and memorable advertising in a world that seems to be turning inwards? That’s the question at the heart of my new book Look out, an advertising guide for today’s world. The book is a study of attention – of what I describe as ‘narrow-’ and ‘broad-beam’ attention. Drawing further on the… Continue reading LOOK OUT! Více informací
SUCCESSFUL ADVERTISERS ACHIEVE AN AVERAGE PROFIT ROI OF 2.26:1
3. 11. 2021 An overview of the profit ROI that successful advertisers can expect, based on an analysis of WARC’s database of 1,169 case studies of successful advertising campaigns. Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1. As most case studies on WARC list short-term results, the long-term return will often be higher. Successful… Continue reading SUCCESSFUL ADVERTISERS ACHIEVE AN AVERAGE PROFIT ROI OF 2.26:1 Více informací
PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
2. 11. 2021 Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING Více informací
CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
2. 11. 2021 Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months. In the upcoming months, the Czech Republic will witness the launch of paid on-line video libraries inspired by the success of… Continue reading CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES Více informací
CTV IS THE NEW COOKIE
1. 11. 2021 Google’s decision to delay cookie deprecation until 2022 is intended, at least in part, to provide the industry with more time with which to develop alternatives. But that alternative is already here. It is CTV. CTV is the new cookie. Consider that cookies are valuable because they are semi-permanent digital identifiers that tell advertisers when consumers… Continue reading CTV IS THE NEW COOKIE Více informací
MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING
1. 11. 2021 Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek. Media Club intends to interconnect all forms of video content in ad sales next year. This should result in the expansion of Media Club’s… Continue reading MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING Více informací
MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19
29. 10. 2021 Changes in where people go for content is likely to outlast the pandemic The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV… Continue reading MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19 Více informací
DON’T FORGET THE GOLDEN RULES OF TRUST AND EFFECTIVENESS
28. 10. 2021 The role of ‘distinctive assets’ or ‘fluent devices’ is a critical foundation stone in improving the effectiveness of advertising, writes Ebiquity’s UK MD. There has been significant debate this month regarding trust in advertising, with the majority view being that there is a significant level of distrust in advertisers and advertising. It is true that… Continue reading DON’T FORGET THE GOLDEN RULES OF TRUST AND EFFECTIVENESS Více informací
DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV
28. 10. 2021 Booming online-born brands and online giants are placing their trust in TV. As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade… Continue reading DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV Více informací