THEME OF THE MONTH: TELEVISION 2.0

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape. The traditional horizontal video format, which has defined cinema and television broadcasting for over a century,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial. Until the end of April, Oneplay customers will receive one month’s access to HBO Max content as a bonus. Customers will have access to the HBO, HBO2, HBO3, Cinemax and Cinemax 2 channels directly within Oneplay,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION

Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere. The prima+  streaming platform will offer several premieres, documentaries and popular series and film series… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats. The Oneplay platform has added a visual element of a burning fireplace to its offering, thereby responding to current viewer trends whilst promoting its key broadcast formats. In addition to classic fireplace variants, including a country… Continue reading THEME OF THE MONTH: TELEVISION 2.0

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services? The phenomenon of internet television and services known by the acronym OTT has… Continue reading THEME OF THE MONTH: TELEVISION 2.0

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds. With the annual upfront ad market approaching, Nielsen has come out with a new data point that will drive senior sellers of traditional network advertising in search of another martini. In its 2026 Upfront Planning Guide, Nielsen says that streaming now… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES

Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company. The Prima Group is filling a new management position in the field of digital services. From 1 April, media manager Jan Wykrytowicz, who has more than fifteen years of experience in the international media environment and the streaming services segment, will become… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching. The findings come from a survey of 1,500 UK consumers published in Bango’s latest report, The Future of Bundling Waits for No One. According to the research conducted for… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks. The offering for the coming period focuses primarily on strong emotions and genre diversity that will satisfy lovers of romance and… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future. On 1 February, Prima adjusted its… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

Barb has published a new report, What People Watched in 2025, arguing that UK viewing habits are better explained by adaptation than a clean break from linear television. The report spans live and on-demand viewing across broadcasters’ VOD services, subscription streamers and video-sharing platforms, bringing the different parts of the TV ecosystem into a single… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case. Oneplay is preparing a six-part series with the working title Stoupenkyně. It is based on the well-known Kutná Hora case. At the centre of the story is the fate… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna. Nine pairs of contestants will compete in the new travel reality show Asia Express. Among them are some well-known names. For example, world… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

The Prima media group is cancelling the so-called “grace period”, which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature. From 1 February, FTV Prima, inagreement with pay-TV operators, will tighten the conditions under which it will be possible to watch programmes on its channels on catch-up. This… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place. From 2 February 2026,Oneplay will expand its offering with new television channels from the AMC Networks group.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a deep dive into consumer… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

The Chance League’s viewership grew significantly in the fall, with attendance among the highest ever. The autumn season of the Chance League confirmed the growing interest of fans in the domestic competition, according to data from the League Football Association (LFA). Viewership of league matches on Oneplay Sport rose 23 per cent year-on-year, the most… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says. The Oneplay platform, which was created in March… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů. The Oneplay platform will launch its most anticipated projects of the new season, the miniseries Metoda Markovič: Straka, right at the beginning of the new year. The new series,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading THEME OF THE MONTH: TELEVISION 2.0

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media. The reality show Zrádci is an example of how a multimedia strategy can work, according to Prima Group’s new CEO Lukáš Kubát.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index. Too many TV channels and streaming services can lead to the ‘ paradox of choice’, a situation where a large number of options makes the decision more difficult… Continue reading THEME OF THE MONTH: TELEVISION 2.0

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS. Current research by NMS Market Research for the Association of Mobile Network… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza. Do streaming services still have room to grow? Let’s take a look at what’s driving the growing potential of streaming services so far. The numbers from the United States offer a prime example. The market there shows a penetration… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator. From 1 to 31 October, customers will also get HBO Max on top of every new Oneplay tariff plan they order from O2. This will give them access to Oneplay’s… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

New titles from the world of football and a continuation of the work of investigator Jiří Markovič will be available on the Oneplay video platform this fall. The Oneplay platform will premiere two new documentary series this fall. The first is Případy Jiřího Markoviče, a four-part miniseries that charts the life and career of police… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

The prima+ streaming platform has unveiled its lineup for this year’s fall season. The streaming platform prima+ will offer a new series, Polabí, and the second season of the reality show Zrádci ahead of schedule this fall. Only on prima+, Prima will premiere the series Noční operatér, inspired by real events, starring Lukáš Vaculík in… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year. TN Live, an online news and lifestyle channel, will begin broadcasting from a new studio on August… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci. The second season of the series Zrádci will have several new associated channels right from the start. Viewers will be able to watch the aftershow Zrádci: Ze záhrobí  with eliminated players. It will be… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MADE IN AUSTRIA – MADE FOR AUSTRIA

A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media. According to the latest study by VideoTrack CEE from WPP Media, the streaming market in Central and Eastern Europe is a dynamic environment where global trends mix with local… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise. The Czech audiovisual industry experienced a significant decline in 2024, mainly due to a temporary loss of competitiveness in film incentives. The industry’s total turnover fell… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

Under its new name, Friends Production wants to produce not only for Prima, but also for other entities. The production company Prima Originals, which is part of the Prima Group, is changing its name to Friends Production from June. It wants to open up to external clients and new formats. The company’s managing directors will… Continue reading THEME OF THE MONTH: TELEVISION 2.0

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers. Thanks to its internet connection, the TV is becoming the multimedia centre of the home. In addition to watching traditional broadcasting,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices. The SledovaniTV service is adding the prima+ streaming service to most of its packages. Users will now have access to previews, a video library and original content.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY

By the end of next month, specifically by 28 June, pay-TV operators and video-on-demand services must significantly improve access to their content. They must accommodate both hearing and visually impaired users. Act No. 424/2023 Coll., which will come into force on 28 June, transposes the requirements of the European Directive on the accessibility of products… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW TO BEAT NETFLIX AT HOME? THE NEW PPF CEO SPOKE ABOUT MEDIA INVESTMENTS

Viewers primarily want local content, says Didier Stoessel from PPF about his plans in the television business. In a month, he will become one of the two heads of the group. In an interview with CNBC, he described his intentions for Nova and other channels. Traditional TV may have been in decline for years, but… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers. Launched in March, the integrated platform for live TV broadcasting and streaming, Oneplay, has around 1.4 million subscribers after two months. Oneplay was created by the merger of O2 TV and the internet streaming service Voyo. This was announced in a press… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group. Digital transformation, changes in viewer behaviour, and the growing… Continue reading THEME OF THE MONTH: TELEVISION 2.0

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading THEME OF THE MONTH: TELEVISION 2.0

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment. The video segment prima+ will be led from 1 May by Jan Maxa as director for the VOD segment. He was… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading THEME OF THE MONTH: TELEVISION 2.0

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna’s Erika Luzsicza, citing a study by Antenna.</strong Simply unsubscribing pays off for streaming services in the long run. Indeed, freedom of choice is welcomed by viewers, according to research by Antenna… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV. RTL AdAlliance has revealed the fourth edition of its annual study – The New Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes. The honeymoon between the streaming industry and consumers is definitely over, with a new consumer survey showing deep dissatisfaction. Nearly half (47%) of those surveyed by Deloitte said they pay too much for… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate. As all streaming customers know by now, the freedom to cancel a subscription whenever you want instead of being locked into a contract is one of the main differentiators between streaming services and cable plans. Cord-cutters… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski. Last autumn, Dramedy Productions launched a new film studio, which it built next to its original studio in Prague’s Kbely district, where it is gradually expanding… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

From Monday 10 March, a new service called Oneplay is launching, merging O2 TV and Voyo. We summarise what it will mean for subscribers to these services. From 10 March, a new Oneplay service will launch, merging the existing O2 TV and Voyo. In their place will come a single Oneplay offering. What will change… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay. TV service O2TV and VOD service Voyo will end in the market. They will be replaced by a new joint service Oneplay. The news was announced by the CEOs of TV Nova Daniel Grunt and O2 Jindřich Fremuth. Both companies… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

Watchers use the app to decide who is the most “real”, thereby influencing the course of the game and the fate of individual participants. The streaming platform prima+ will include the daily reality show Starhouse from Monday 3 March. The edit will then be offered by the main channel Prima every Monday evening from 10… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent. Linear TV remains the largest source of video content in Western Europe, despite a gradual decline in minutes watched. This is according to analysis of OTT & Video and TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH

Two-thirds of viewers find advertising on live TV more acceptable than in on-demand programmes. In VOD, viewers are receptive to advertising if it saves them money on their subscription. These are the findings of a study by Hub Entertainment Research entitled TV Advertising: Fact vs. Fiction, which was conducted among 3,000 US consumers (14-74 years… Continue reading THEME OF THE MONTH: TELEVISION 2.0

KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET

Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024. It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content. Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today. The figures – which are taken from Kantar’s latest Entertainment on Demand study – analyse the British video-on-demand market during Q4. The study also found that ad tiers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into — 3.9 average apps per U.S. home in third-quarter 2024, according to TVision. This is down from an average 4.2 apps in 2023. This deepens other analysis that sees the streaming market maturing and/or… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic. The streaming service Voyo is to change the price of the standard subscription for new customers to €7.99 (approx. CZK 200) in Slovakia from 20 January 2025.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming. With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s semiannual “TV Advertising: Fact vs. Fiction” survey indicates most consumers prefer to watch TV ads… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup’s media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024. This year started with the arrival of new TV channels,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman. Despite a rise in the percentage of consumers likely to increase their video subscriptions this year there is now a clear trend that fewer will do so each year. According to the company’s annual Global Consumer Survey,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+

Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+. The strongest VOD service on the Czech market remains Netflix. It is accessed by 68% of households using the streaming service. This is according to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV

As the TV industry comes together in Cannes for MIPCOM, the growth of FAST is not restricted to the U.S. anymore: “Our mission is to entertain the planet!” Is Europe going FAST, but the U.S. going FASTer? FAST, or free advertising-supported streaming television, and AVOD (advertising-based video on demand) services have been a key growth… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction.  But one less-buzzy… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives. The House of Representatives discussed the draft amendment to the Audiovisual Act in its third reading on Friday 25 October. It is expected to come into… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW DIFFERENT GENERATIONS WATCH TV

Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

“In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18. From the boom of on-demand to peak… Continue reading THEME OF THE MONTH: TELEVISION 2.0

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer. During the autumn broadcast, a new series called Kamarádi will debut on Prima Group’s main channel, replacing… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THEME OF THE MONTH: TELEVISION 2.0