SHORT READ
NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS
19. 3. 2026 Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves… Continue reading NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS Více informací
98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION
17. 3. 2026 Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu,… Continue reading 98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION Více informací
SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS
17. 3. 2026 The Czech Radio Foundation – Světluška project is entering the 15th anniversary edition of the Night Runs for Světluška with its first-ever AI video spot and visuals. In collaboration with the AI studio Barletta Productions, a campaign has been created that builds on artificial intelligence whilst also emphasising that no algorithm can replace genuine solidarity.… Continue reading SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS Více informací
7 CINEMATIC ADS FROM THE 2026 OSCARS
16. 3. 2026 ADWEEK rounds up the best spots from Hollywood’s big night, from Burger King’s reintroduction to Coinbase’s gamified ad. The Oscars may be Hollywood’s biggest night, but sometimes the ad breaks earn their own standing ovation. The commercials that ran during the 98th Academy Awards leaned into the ceremony’s themes of aspiration and transformation, with brands… Continue reading 7 CINEMATIC ADS FROM THE 2026 OSCARS Více informací
ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA
15. 3. 2026 The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna. Oneplay converted five of its eleven nominations into awards at the Český lev film awards ceremony. It also won the Best Miniseries or Series category for the third year running. Following on from the series Matematika zločinu and… Continue reading ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA Více informací
PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER
13. 3. 2026 Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER Více informací
NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA
13. 3. 2026 The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform. The Nova Group will include a special Easter edition of the competition Na lovu, themed episodes of the series Ulice, and the premieres of several programmes in prime time. Aleš Cibulka, Adéla Elbel, Emanuel Ridi, and Petra Bučková… Continue reading NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA Více informací
AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE
12. 3. 2026 Earned media can power brands being cited by AI-generated search. Here are 5 ways PR must lead, writes Doe-Anderson’s Kathy Keadle. Let’s stop pretending the old playbook will reopen. People now get many answers inside AI summaries and chat, then ask follow ups in the same interface. Google has made that path easier, and it… Continue reading AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE Více informací
GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST
11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST Více informací
5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES
11. 3. 2026 In about two years, roughly half to three-quarters of the Czech population could have access to 5G Broadcast mobile television, which will directly compete with online television streaming via the internet, but unlike the latter, it will be free for viewers. České Radiokomunikace (CRA) expects that everything will be technically ready for regular broadcasting to… Continue reading 5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES Více informací
PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES
10. 3. 2026 Prima appoints director for VOD and non-advertising revenue, Jan Wykrytowicz joins the company. The Prima Group is filling a new management position in the field of digital services. From 1 April, media manager Jan Wykrytowicz, who has more than fifteen years of experience in the international media environment and the streaming services segment, will become… Continue reading PRIMA APPOINTS JAN WYKRYTOWICZ TO HEAD OF VOD SERVICES Více informací
ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX
10. 3. 2026 One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year. The Oneplay streaming platform, which was created by merging the Voyo and O2 TV services, has been on… Continue reading ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX Více informací
PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE
9. 3. 2026 The Prima Group is simplifying its ownership structure, with Prima Media Club Group disappearing from it. It has a minority stake in FTV Prima and a larger stake in Media Club. The Council for Radio and Television Broadcasting ( RRTV) has approved the change in the ownership structure of FTV Prima, which is related to… Continue reading PRIMA GROUP OWNER SIMPLIFIES OWNERSHIP STRUCTURE Více informací
MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING
9. 3. 2026 Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference. Building a brand is a long-term endeavour, and companies often sabotage themselves. This was also discussed at the Marketing Longevity Expert Summit,… Continue reading MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING Více informací
MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME
6. 3. 2026 The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way. The reality show Asia Express is the first format of this spring season that the advertising sales agency Media Club has included in the… Continue reading MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME Více informací
TV ADVERTISING IN A TIME OF WAR
5. 3. 2026 iSpot data reveals that cable news networks saw less ad time but more reach as the war with Iran kicked off. After weeks of a military build up, the United States and Israel launched a coordinated attack against Iran on February 28, 2026. The days since have seen the conflict escalate, with retaliatory missile and… Continue reading TV ADVERTISING IN A TIME OF WAR Více informací
A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS
5. 3. 2026 For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women’s Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event. The most romantic television channel in… Continue reading A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS Více informací
NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE
4. 3. 2026 Czech Television took advantage of the sublicensing option and sold part of the broadcasting rights to the 2026 World Cup to the Nova group in the new World Cup format with 104 matches. The upcoming World Cup, which will be jointly hosted by the United States, Canada and Mexico in the summer of 2026, will… Continue reading NOVA GROUP ALSO ACQUIRES RIGHTS TO 2026 FIFA WORLD CUP, WILL SHARE BROADCASTS WITH ČESKÁ TELEVIZE Více informací