SHORT READ
BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS
4. 3. 2026 TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services. But the same strategy is not as apparent on the same companies’ basic cable networks. If applied aggressively, the companies just might find a use for their legacy cable networks that could prove just as… Continue reading BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS Více informací
OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY
4. 3. 2026 Total television viewership in February increased by ten per cent year-on-year. The inclusion of out-of-home viewership measurements contributed significantly to this increase. As a result, daily viewership is higher by an average of 17 minutes. Out-of-home television viewership accounted for seven per cent of total television viewership in February. On average, this amounted to 17… Continue reading OUT-OF-HOME VIEWING REACHED SEVEN PERCENT IN FEBRUARY Více informací
AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK
4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK Více informací
MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY
3. 3. 2026 Marketing is not just about optimising performance, but about systematically working on long-term brand growth by acquiring new customers and building mental and physical accessibility. Steffen Saemann and Štefan Sarvaš agreed on this at the Czech Online Expo conference. What does effective marketing look like today, and what is the real measure of its success?… Continue reading MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY Více informací
HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION
3. 3. 2026 HbbTV 2.0.5 is a major update in the specification for interactive TV services. The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services via broadcast and broadband networks, has published version 2.0.5 of its core specification. HbbTV 2.0.5 is an update to HbbTV 2.0.4, published two years ago, and… Continue reading HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION Více informací
STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS
2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV. The latest example is a new survey released by Advertiser Perceptions… Continue reading STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS Více informací
AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION
28. 2. 2026 The Association of Communication Agencies launches the Direct Impact Czech competition, acting as its sole organiser for the first time. The Association of Communication Agencies (AKA) has launched the 24th edition of the Direct Impact Czech competition. This year, for the first time, it is being organised solely by the AKA. The award ceremony is… Continue reading AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION Více informací
ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS
27. 2. 2026 Alza.cz leads the ranking of advertising investments among consumer electronics retailers. As in 2023, Alza.cz dominated the consumer electronics retail segment from January to December last year. Datart remains in second place, followed by Planeo in third. The top five also includes the brands Smarty and Mironet. The total volume of the category increased by… Continue reading ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS Více informací
BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION
26. 2. 2026 The Association of Commercial Television Stations announced the successful shutdown of the pirate platform Bitplay, which illegally offered premium sports channels and series. The shutdown was based on a criminal complaint and subsequent investigation by the Czech Police, which identified the operator. The Bitplay pirate service was identified by the association in mid-2025, with the… Continue reading BITPLAY STREAMING SERVICE SHUT DOWN AFTER POLICE AND AKTV INTERVENTION Více informací
PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED
25. 2. 2026 The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks. The offering for the coming period focuses primarily on strong emotions and genre diversity that will satisfy lovers of romance and… Continue reading PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED Více informací
THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.
25. 2. 2026 New episodes of the naked dating reality show Naked Attraction are returning to Óčko TV. They will be broadcast every Wednesday at 10 p.m. Óčko TV will launch the second series of the dating reality show Naked Attraction Czechia & Slovakia on Wednesday , 25 February at 10 p.m. The premiere will be followed by… Continue reading THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO. Více informací
FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%
25. 2. 2026 Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13% Více informací
VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY
25. 2. 2026 Sports program discovery — like that of overall TV/streaming discovery — continues to be a challenge for TV viewers, according to Reviews.org. Nearly half (45%) of viewers say they “struggle” to find a channel or streaming service for a specific game or to watch their favorite team, while 53% say they have missed a game… Continue reading VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY Více informací
IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON
23. 2. 2026 It’s mid-February, which is actually when the full picture of the season comes into focus. “Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we’re going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail”.… Continue reading IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON Více informací
NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD
23. 2. 2026 Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři. The TV Nova group is expanding the international distribution of its Oneplay Originals titles. The series Metoda Markovič: Hojer, both seasons of Král Šumavy, and the spy thriller Extraktoři will be heading to several European and non-European markets. The first… Continue reading NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD Více informací
RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN
20. 2. 2026 Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations. Net investment in radio advertising grew by 2% last year, reaching a total… Continue reading RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN Více informací
SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS
18. 2. 2026 Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS Více informací
ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY
18. 2. 2026 According to a report by AdForum, the most creative awards last year went to German retailer Penny’s “Price Packs” campaign. The “Price Packs” campaign by German retail chain Penny, which displayed the price of goods directly on the packaging of its private labels, was the most acclaimed campaign of last year. This is according to… Continue reading ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY Více informací